Tenders Are Invited For Eu, Here With You Brand Awareness - Ooh Advertising (2026-2027)

Tenders are invited for EU, Here With You Brand Awareness - OOH Advertising (2026-2027) Objective of the Assignment The primary objective of this assignment is to maximise high-visibility outdoor exposure of EU branding in Phnom Penh by ensuring strategic placement in high-traffic and high-impact urban locations, optimising the available budget to deliver the highest feasible number of asset-months, and ensuring professional execution, monitoring, and reporting of all out-of-home (OOH) assets. 3. Scope of Work The selected service provider shall be responsible for the end-to-end implementation of the OOH campaign, including; 3.1 Media Planning and Strategic Deployment Identify and propose strategic locations for advertising assets as below: - Minimum 150 Tuk-Tuks - Minimum 2 City Buses - Minimum 5 Bus Shelters Ensure concentration in high-traffic, high-visibility urban areas; - Schools, ministries, key traffic areas (Phnom Penh only) Provide justification for selected routes and zones; Optimise rotation strategy where applicable. 3.2 Asset Management Secure required permits and regulatory approvals; Coordinate production and installation of approved designs; Provide mock-ups prior to installation; Provide colour proofs before printing; Conduct wrap/skin changes at least every six months (minimum twice per year); Maintain assets in good visual condition throughout contract period. 5 3.3 Monitoring and Reporting Conduct periodic monitoring of asset placement; Provide photo documentation; Report asset uptime and rotation status; Submit biannual reporting; Submit final campaign evaluation report. 3.4 Duration Campaign implementation period: Early May 2026 to December 2027 4. Timeframe and Expect Deliverables This assignment is expected to roll out in early April 2026. The selected service provider is expected to carry and deliver the products as follow: 4.1 Placement of Advertising Assets Advertising Assets Description Quantity Timeline Tuk-tuks Ads 150 units Early Q2 2026 December 2027 City Bus 2 units Early Q2 2026 December 2027 Bus Shelter 5 units Early Q2 2026 December 2027 Tender Link : https://www.bongthom.com/job_list.html?category_id=55&order_by=start_date&order_dir=desc

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FileName	File Description
Global Tender Document	a9e65646-5ba5-4b11-89be-55def3ce4fa3.pdf