Advertising And Marketing Services – Agenturleistungen. The Subject Of This Award Procedure Is A Framework Contract For Agency Services, On The Basis Of Which The Respective Agency Can Be Commissioned With Project And Measure-Related Concept, Strategy, Consulting, Creative, Execution And Implementation Services On A Needs-Oriented Basis. These Include Concept, Strategy, Consulting, Creative, Execution And Implementation Services For Regional, Cross-Channel And Targeted Communication Measures In The Omni-Channel (Offline/Classic And Online/Digital) In Saxony And Thuringia, Including Definition Of Objectives And Key Figures For Measuring Success. The Full-Thinking Communications Agency Is Intended To Support The Client In Questions Of Brand Management, Strategic And Operational Brand Communication As Well As All Associated, Existing Or Under Development Sub-Brands, Services And Products And In The Planning, Conception, Consulting And Execution Services Commissioned For This Purpose In The Omni-Channel. Based On The Clients Experience In Recent Years, The Order Volume Includes An Annual Gross Budget Of Approximately Eur 1 Million. The Volume Shown Is Merely An Estimate By The Client And Does Not Represent A Binding Purchase Volume. The Quantities Stated May Deviate Significantly Upwards Or Downwards During The Contract Term Due To Changing Situations, Including In The Areas Of The Legal, Market Or Budgetary Situation Or Development, Budget And Priority Planning. Innovations And Technical And Communicative Innovations That Were Not Yet Foreseeable Can Also Reduce The Range Of Services. Consequently, The Respective Agency Has No Right To Commission Specific Services Or A Specific Scope Of Services. In Particular, No Minimum Purchase Quantities Are Guaranteed And The Client Does Not Enter Into Any Obligation To Purchase. Further Details, Including The General Requirements For Collaboration, Can Be Found In The Service Description (Appendix 1 Of The Application Conditions). There Is No Provision For Division Into Lots.
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