Bids Are Invited For Hiring A Specialized Company To Provide Continuous Integrated Institutional Communication Services, Comprising Strategic Planning, Execution, Monitoring, Evaluation And Improvement Of Communication Actions By The Municipal Public Administration, With A View To Strengthening Transparency, Publicity Of Administrative Acts, Efficiency In The Dissemination Of Information Of Public Interest And Institutional Relationships With The Population

Hiring A Specialized Company To Provision Integrated Institutional Communication Services, Including Strategic Planning, Execution, Monitoring And Evaluation Of Municipal Public Administration Communication Actions, With A View To Strengthening Transparency, Publicity Of Administrative Acts And Relationship With The Population. The Services To Be Provided Cover, In A Continuous And Articulated Manner, The Following Activities: Complete Management Of Institutional Social Networks, Including Editorial Planning, Content Production And Publication, Performance Monitoring, Interaction With The Public And Engagement Management; ·Production Of Strategic Content For The City Halls Official Website, Ensuring Continuous Updating, Accessible Language And Alignment With Institutional Guidelines; ·Institutional Audiovisual Production, Including Videos For Campaigns, Programs, Government Actions And Accountability; ·Production Of Audiovisual Content For Digital Media, Including Specific Formats For Social Networks (Reels, Stories, Informative And Promotional Videos); ·Development Of Institutional Graphic Pieces, Such As Digital Cards, Banners, Information And Public Utility Materials, Observing Standardized Visual Identity; ·Audiovisual Coverage Of Events, Actions And Institutional Agendas, With Capture, Editing And Provision Of Content; ·Creation And Execution Of Educational, Informative And Public Utility Advertising Campaigns, In Line With Municipal Public Policies; ·Preparation Of Scripts, Institutional Texts And Informative Content, With Language Suitable For Public Communication; ·Provision Of Consultancy In Institutional Communication And Image Management, With Technical And Strategic Guidance; ·Strategic Public Communication Planning, With Definition Of Guidelines, Goals, Target Audiences And Dissemination Channels; ·Creation, Development And Management Of Visual Identity For Campaigns, Programs And Institutional Projects; Co Production, 07/04/2026 - 12:47:18