The Scope Of The Contractors Basic Obligations Under The Implementation Of This Contract Includes In Particular: 4.2.1. Development And Implementation Of A Marketing Strategy Taking Into Account The Use Of Appropriate Advertising Campaigns, Including Campaigns In Social Media, Including At Least: A) Maintaining The Facilitys Facebook Profile By Publishing Materials (Entries, Photos, Videos), At Least 3 Times A Week, B) Maintaining The Facilitys Profile On Instagram, Publishing Materials (Entries, Photos, Videos), At Least 3 Times A Week, C) The Ordering Party Allows The Publication Of The Same Materials On The Facebook And Instagram Platforms, D) Updating Information And Materials Posted On The Website The Facilitys Website, E) Creating A Template Of The Offer For A Stay At The Facility And Presenting It For The Ordering Partys Approval And Using The Offer Template To Acquire New Customers, F) Actively Acquiring New Clients In The Form Of Sending Or Personally Forwarding Appropriately Personalized Offers To Potential Target Groups - At Least 10 Offers A Month - Does Not Apply To Cases When The Expected Occupancy Of The Facility In The Next Three Calendar Months, Determined On The Basis Of Pre-Paid Reservations, Exceeds 60% Of The Beds; The Ordering Party Stipulates That Re-Sending The Offer To The Same Entity To Which The Offer Was Previously Addressed Is Possible No Earlier Than After 3 Months, Unless This Entity Independently Requested The Contractor For An Offer Within 3 Months Of Sending The Offer By The Contractor, G) Preparation And Implementation Of Advertising Campaigns Using Meta Ads Tools - On Dates And In Quantities Agreed With The Ordering Party (Meta Ads Costs On The Ordering Partys Side), H) Active Response To Opinions Posted On Websites, No Later Than Within 2 Days From Posting The Opinion, By Expressing Thanks For Positive And Substantive Opinions As Well As A Polite Response To Neutral Or Negative Opinions. The Contractor Is Obliged To Carry Out The Activities Listed In This Section In A Manner Consistent With The Best Interests Of The Ordering Party, Respecting And Protecting Its Image And The Image Of The State Forests State Forest Holding. 4.2.2. The Contractor Provides The Ordering Party With Monthly Reports On Marketing And Offering Activities, Specifying The Type And Number Of Activities Undertaken, As Well As Activity Statistics In Social Media Based On Reports Generated By Social Networking Sites And Meta Ads. Additionally, The Contractor Is Obliged To Present The Offers He Has Sent Along With Proof Of Sending Them To The Offer Recipients (E.G. Confirmation Of Sending Via E-Mail).4.2.3. Comprehensive Management In The Field Of Matters Related To The Functionality Of The Facility, Selection Of Equipment, Selection Of Necessary Organizational Solutions And All Other Matters Affecting The Attractiveness Of The Facility And The Costs Of Its Operation, In Particular: A) Submitting To The Ordering Party Proposals For Changes In
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