Tenders Are Invited For Media Monitoring And Analysis Services 2026-

The Procurement Includes Both Media Monitoring Software And Media Analysis Carried Out By Experts Four Times A Year. General Objectives The Object Of The Procurement Is A Software Service Through Which The Customers Media Publicity And Subject Areas Related To The Customers Activities Can Be Monitored, As Well As A Media Analysis Service Provided By The Service Provider. In Online Media And Social Media. Acquired Services And Needs The Offered Service Must Include The Following Three Service Packages: 1) Monitoring Of Delivered Media, 2) Monitoring Of Social Media And 3) Media Analysis Four Times A Year The Common Minimum Requirements For Service Packages 1 And 2 Are Presented In Appendix 1 Minimum Requirements Of The Service On The Tabs General Requirements Of The Service And Non-Functional Requirements. 1) Service Package: Media Monitoring The Minimum Requirements Of The Service Package For Media Monitoring Are Presented In Appendix 1 Of The Service Minimum Requirements On The Journalistic Media Tab. There Are Approximately 120 Active Search Profiles At The Same Time. As Part Of The Media Monitoring Service Package, The Supplier Must Also Offer Monitoring Of Tv And Radio News And Current Affairs Programs. English Media Monitoring (5–10 Search Phrases) Is An Option. 2) Service Package: Social Media Monitoring The Minimum Requirements Of The Media Monitoring Service Package Are Presented In Appendix 1 Minimum Service Requirements On The Some Tab. 3) Service Package: Media Analysis The Supplier Produces A Media Analysis For The Customer Four Times A Year Based On Media Monitoring Data. The Customer Gives More Detailed Instructions About The Analyzes Before The Analysis Is Produced. The Analysis Must Be Submitted Quarterly No Later Than Eight Working Days After The End Of The Quarter In Question, With The Exception Of The Q2 Report, The Schedule Of Which Will Be Agreed Separately. If Necessary, The Service Provider Will Present An Analysis To The Customer. A Comprehensive Media Analysis Must Be Done As Expert Work, Not Just Mechanically, And It Must Include Key Conclusions About The Customers Journalistic And Social Media Operating Environment And Publicity, As Well As A Qualitative Description Of The Customers Publicity Tone. The Analysis Must Include • The Amount, Potential Coverage And Tone Of The Customers Publicity In The Finnish Media Field And Social Media - In 2025, There Were Approximately 8 Hits In The News Media 000 And In Social Media About 17,200.• The Analysis Cumulatively Includes The Media Hits Of The Previous Quarters Of The Year And The Number Of Hits Of The Selected Themes – In 2025 There Were 11 Themes And In 2026 There Will Be 10. – When The Service Starts With A New Service Provider, The Key Figures Of The Quarters Can Only Be Compared After The Start Of The Cooperation.• Withdrawals Of High Visibility (E.G. Circulation/Post Screens) Hits In Both Journalistic And Social Media • Number Of Updates, Number Of Followers, Impressions, Reactions, Interaction Percentage Of The Customers Own Social Media Channels.• Identification And Explanation Of Visibility Spikes • Top-15 Media Based On Visibility • Distribution Of Visibility Into National, Regional And Special Media.• Comparison Of The Visibility Of Key Key Persons In The Media (Defined Separately By Analysis) – There Are Approx. 120 • Quantitative Visibility Compared To Key Stakeholder Organizations In Both Journalistic And Social Media – There Are 5–6 Stakeholder Organizations. The Agreement Is Concluded For A Limited Period Until May 31, 2027, And After That It Is Valid Indefinitely.