Tenders Are Invited For Conducting Information Campaigns To Increase The Awareness Of Enterprises In The Field Of Energy Efficiency And Res

Within The Scope Of The Activity, Through A Combination Of Traditional And Digital Communication Channels, It Is Envisaged: - To Prepare A Communication Strategy That Includes Analysis Of Target Groups, Determination Of Communication Messages And Channels, As Well As Creation Of A Schedule And Plan For The Implementation Of Informational Goals; - It Is Planned To Develop And Print Informational Brochures And Flyers And To Distribute Them To The Municipal And Regional Centers Where Direct Services Are Provided To Citizens And Local Businesses; - Organization And Holding Of Informational Events In Different Regions Of The Country. Each Event Should Include Presentations By Experts In The Field Of Energy Efficiency And Res, As Well As Practical Examples And Good Practices From Bulgarian And Foreign Enterprises. After The End Of Each Information Panel, Provide An Opportunity For Question And Answer Sessions, As Well As Provide Logistics: Hall Rental, Equipment, Catering, Etc.; - Radio Advertising Aimed At Businesses To Promote The Initiative And Make It Recognizable; - Preparation And Implementation Of A Media Campaign, In Which It Is Planned To Prepare Press Releases And Media Invitations, Publications In Online Media And Targeted Advertising In Social Media (Facebook, Likedin).