Tenders are invited for Provision of Business Advisory and Technical Assistance services Assess the current commercial model, including sales structure, customer segments, distribution channels, pricing approach, market positioning, and key barriers to market growth. Develop or refine go-to-market strategies, identify priority target customer segments, value proposition, pricing logic, including financing options where relevant), appropriate sales channels and market-entry priorities for targeted regions. Design and strengthen distribution and channel partnerships, including agent networks, last-mile distributors, retail partnerships, and community-based sales models, tailored to the target markets. Strengthen branding, customer engagement, and market visibility, including messaging, demonstration campaigns, and behaviour change communication to improve awareness and adoption of clean cooking solutions. Develop practical sales and marketing action plans with clear responsibilities, timelines, sales targets, conversion metrics, and customer retention measures. Build management capacity to track sales performance, including lead generation, customer conversion, retention, and channel performance through simple monitoring and reporting tools. Tender Link : https://www.aecfafrica.org/about-us/opportunities/
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