Tenders are invited for Terms of Reference (Tor) for the Development of a Brand for a New Product (Handbag) Objective of the Assignment The primary objective of this assignment is to engage a Communication and Branding Expert or Firm to: Develop a comprehensive Brand Identity and, Develop a go to Market Strategy for Abahizi CBCs Made in Rwanda handbags and accessories products. Provide creative input and technical expertise in visual storytelling capabilities for Abahizi CBC The assignment aims to translate preliminary product ideas and proposed brand names into a clear, professional, and a market-ready brand that ia: Easy to understand and usable by non-media specialists, Supports long-term brand consistency, Positions the brand competitively in both local and regional fashion markets. Scope of Work: Media Concept Framework The Media Concept shall define how the brand communicates visually and verbally, and how these elements are applied consistently across products, packaging, and communications channels. Phase I: Brand Identity Refinement The consultant or consulting firm will support Abahizi CBC to clarify the foundation of the brand through: Brand Naming Review and Validation Review existing proposed brand names to assess cultural relevance, clarity, ease of pronunciation, uniqueness, and suitability for local and regional markets. Brand Positioning Definition Clarify the intended market positioning (e.g. premium, accessible luxury), target customer profile, and brand personality in a way that guides design, pricing, and communication decisions. Visual Identity System Development of: Primary and secondary logos A brand mark or monogram suitable for hardware, embossing, and labels A defined color palette and typography system that reflects product quality and brand ambition Phase II: Media Concept Development The consultant or consulting firm will develop a practical and easy-to-apply media concept that includes: Brand Story and Narrative A coherent story explaining the brands origin, values, manufacturing expertise, and social impact; expressed in a language suitable for customers and partners. Visual Direction Guidelines Clear guidance on photography and visual presentation (style, lighting, models, settings) to ensure consistency in future lookbooks, campaigns, and online content. Packaging and Product Presentation Concepts and guidelines for packaging elements such as dust bags, labels, boxes, and tags, focusing on customer experience and perceived value. Digital Communication Guidelines Guidance on tone of voice, visual consistency, and storytelling for digital platforms such as websites and social media; without prescribing specific content outputs. Tasks and Deliverables Key Tasks The consultant will be responsible for: Conducting a structured brand understanding exercise with Abahizi CBC Reviewing and refining brand naming and positioning options Designing a complete visual identity system Developing a practical media concept applicable across physical and digital platforms Proposing a structured approach for initial brand communication and launch Deliverables Brand Audit and Naming Recommendation Report Comprehensive Brand Book (logos, colors, typography, usage rules) Creative Asset Package (digital and print-ready templates) Intellectual Property, Confidentiality, and Data Protection All information developed for Abahizi CBC shall be strictly confidential. The consultant or consulting firm shall not disclose or share any information, concepts, or materials with third parties without prior written approval from Abahizi CBC. All materials produced under this assignment, whether draft or final, shall remain the exclusive property of Abahizi CBC. No content developed under this assignment may be reused or adapted without explicit authorization. Location: Kigali Deadline: Monday, 30/03/2026 23:59 Tender Link : https://www.jobinrwanda.com/job/terms-reference-tor-development-brand-new-product-handbag
