Tenders Are Invited For Advertising And Marketing Services – Rv About The Purchase Of Services For Image Campaigns From The Ard Program Directorate

Advertising And Marketing Services – Rv About The Purchase Of Services For Image Campaigns From The Ard Program Directorate. The Aim Of This Call For Tenders Is To Conclude A Framework Agreement With Three (3) Companies That Will Make It Possible To Act As Sparring Partners To Accompany The Ard Program Management In Image Development And Shift In Order To Optimally Position, Stage And Experience Ards Brands, Offers And Platforms, As Well As Public Value And Core Values ​​In Terms Of Design And Communication Within The Complex Strategic Challenges And To Consistently Give The Image Values ​​A Positive Charge. The Clients Requirements And The Corresponding Services To Be Provided Are Bundled Into Various Projects. These Can Vary In Terms Of Their Budget, Their Time Horizon And Their Content Objectives And Can Usually Be Assigned To The Following Project Categories: - Conception/Development And Production Of 360° Awareness Campaigns And Strategies For Image/Identity (E.G. Brand Image), Seasonal (E.G. Christmas) And Program/Genre Image Campaigns (E.G. Sport, Culture, Information) - Conception/Development And Production Of 360° Public Value Campaigns For Ard Or Across The Board For Public Broadcasting In Germany. - Conception/Development And Production Of All 360° Campaign Assets, From Key Visuals To Full Hd Tv Or Radio Spots To Social Media Headers, Clips And Posts - Preparation And Documentation Of Projects And Templates For The Ard Brand Portal (Development/Editing Of Cross-Platform Guidelines, Deployment Regulations And Sample Applications) The Selection Of The Contractor (One Of The Two Framework Contract Partners) For An Upcoming Project Is Carried Out Using A Mini-Competition Based On The Following Selection Criteria: 1. Availability 2. Service: Specialization In The Area Of The Service Area (To Be Proven Upon Request In The Respective Individual Request) 3. Prices For Required Skill Profiles (Average Of The Weighted Daily Rates Required To Fulfill The Individual Order) With The Request For The Mini-Competition, The Details Of The Type, Scope, Time And Location Of The Services To Be Provided Are Communicated To The Framework Agreement Partners In Writing. The Ratio Between Performance And Price In These Mini-Competitions Usually Corresponds To That Of This Eu Procurement Procedure (Performance = 60%; Price = 40%). If A Different Performance/Price Ratio Is Required For The Mini-Competition, This Will Be Stated In The Invitation To Submit An Offer For The Mini-Competition! The Individual Contracts Are Awarded After The Mini-Competition Has Been Carried Out Through An Individual Call.