Request For Information: Media Monitoring And Social Media Management Tool

The Purpose Of This Information Request Is To Clarify Questions And Price Estimates Related To Both Media Monitoring And Social Media Management Tools. The Goal Of The Request For Information Is To Obtain Comprehensive Information About The Procurement That Is Being Prepared, So That A Possible Tender Can Be Carried Out In The Most Expedient Manner Possible. This Document Is Not A Procurement Notice Or A Request For Tender, But A Request For Information Published As Part Of A Market Survey. The Procurement Unit Does Not Undertake To Carry Out The Procurement. Decisions On The Initiation Of A Possible Procurement Process Are Made After A Market Survey. The Goal Of The Government Office Is To Acquire A Tool For Monitoring Both Editorial Media And Social Media And A Management Tool For Managing Social Media Channels Of Ministries. The Goal Is An Agile, Easy-To-Use Tool Equipped With Sufficient Analysis Features, Which Supports The Activities Of Both The Government And The Prime Ministers Office And Ministries In The Best Possible Way. The Monitoring Tool Will Be Available To The Government Office And Officials Of All Ministries, Incl. Foreign Affairs Administration. The Social Media Management Tool Will Be Used By The Communication Unit To Be Established In The Government. The Procurement Would Initially Consist Of The Following Areas: 1) International Media Monitoring (Print And Digital Media) 2) Domestic Print Media Monitoring – National Media, Provincial Media, Local Newspapers 3) Domestic Online Media Monitoring 4) Social Media Monitoring 5) Social Media Management Tool The Procurement Is Intended To Be Carried Out In Such A Way That The Supplier Could Submit Its Offer To All Areas Or Only For The Selected Sub-Areas, The Offer Could Also Be Given For Only One Sub-Area If Desired. The Following Describes The Object Of The Acquisition At A General Level. Media Monitoring And Social Media Monitoring (Sub-Areas 1–4) In Order To Maintain The Best Possible Communication Situational Picture, The Communications Department Needs A Comprehensive Media Monitoring And Media Analytics Tool, Which Enables Real-Time Monitoring Of The Publicity Of The Ministries And Its Ministers, As Well As The Monitoring Of The Operating Environment With, For Example, Different Theme Search Terms. Monitoring And Analytics Are Needed From Both News Media And Social Media. The Information Produced By The Media Monitoring Service Is Used As Source Material In Preparing Various Analysis And Situational Picture Products. The Contents Of These Products, The Formats, The Timeframes For Their Preparation, And The Requirements Related To Information Retrieval And Searching Affect The Features That Are Required From The Purchased Tracking Service. The Work Tasks Of The Users Of The Service Require Searching For Information From Different Parts Of The World And In Different Languages, Also In Situations That Cannot Be Foreseen, Which In Part Affects The Procurement Requirements. Media Monitoring Must Include, Among Other Things, Quite Extensive Source Material (Both Delivered Media And Social Media, Incl. International 200,000 Media Sources), An Unlimited Number Of Media Hits, Extensive And Versatile Search And Analysis Tools, Incl. Retrospective Search Matches And Data Comparison. In Addition, Language And Writing System Requirements Are Set For The Software: Social Media Management Tool (Section 5) Social Media Is An Essential Part Of The Ministries Daily And Strategic Communication. There Are About 50 Channels In Active Use By The Ministries And About 100 Active Users. Administration Of Foreign Affairs In The Initial Stages. The Management Tool Must Have The Possibility To Make Publications In Accordance With Accessibility Requirements, Both Images And Videos At Least To Instagram, Facebook And Linkedin, There May Also Be A Need For Other Channels. Publications Must Be Able To Be Scheduled. The Management Tool Must Have A Calendar View, Which Allows You To Plan, Manage, And Get A Snapshot Of The Content Published On Different Channels. The Account Access Rights Management System Must Include At Least Three-Level User Management: 1) System Administrator (Admin), 2) Team Leader (Editor) And 3) Content Producer (Creator). The Management Tool Must Have The Analytics Of The Social Media Channels Connected To The Service And The Possibility To Monitor The Analytics Using Dashboards, A Community Manager Function, The Possibility To Classify Publications And Use The Analytics Based On The Classification (Tags), The Possibility To Compare The Analytics Of The Profiles Connected To The Service And Create Reports From The Analytics, And The Possibility Of Multi-Step Identification When Logging In. We Ask For Your Views On The Following Issues: 1. Which Of You Would Be The Best Way To Carry Out The Purchase? We Ask You To Present Your Views On The Options For Implementing The Project. 2. Would You Be Initially Interested In Providing Some Or All Of The Necessary Services?3. What Kind Of Pricing Model Would You Be Interested In Offering Services With? What Is Essential Information To Support Pricing In The Media Monitoring Service? What About Pricing For A Social Media Management Tool?4. How Do The Number Of Users / Number Of Licenses Affect Your Pricing? Please Specify Your Response To The Media Monitoring And/Or Social Media Management Tool. 5. Briefly Describe Your Customer Service And User Support. 6. Are You Interested In Discussing The Acquisition With The Communications Unit Of The Government Office? Inform Your Contact Person To Arrange A Meeting And Tell Us Whether You Want To Discuss The Entire Procurement Or A Specific Area. We Are Trying To Organize The Meetings In Week 13. The Meetings Are Organized In Teams. In Addition To This Information, We Ask For Your Free-Form Views On Issues That Should Be Taken Into Account When Making A Request For Tenders Or That May Become An Obstacle To You Making A Bid. If Necessary, The Government Chancellery Will Make A New Request For Information.