Request for proposals for Communications Agency March 2026 India Closing Date: 23 Mar 2026 Type: Consultancy Top Line Objective Girl Effect India is seeking an experienced communications agency to develop and execute a strategic communications plan that strengthens Girl Effect Indias visibility, credibility, and impact through high-quality content creation, documentation, storytelling, and stakeholder engagement across digital platforms (primarily LinkedIn) and offline IEC materials. Who we are Girl Effect is an international non-profit that connects girls to the resources and support she needs to overcome barriers, see themselves differently and unleash their full potential. We believe that the most powerful force to break the cycle of intergenerational poverty is GIRLS. When you connect GIRLS to what they need, unleash the limits communities set for them, and change how girls see themselves- they change the world. Thats the Girl Effect. Our approach redefines what girls think they can and should do. We do this by building digital and media technologies that girls want, trust and need.From chatbots and applications to chat shows and TV dramas our approach uses modern technologies to reach girls where they are today. Our reach is 23 million and counting. We are girl centered. We engage girls through evidence based social and behavior change. We meet girls where they are today, in the spaces, on the platforms and channels they trust and love. We work with governments to transform systems to work for HER. We reach girls across the world, where they are -online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made. Our Approach Girl Effect uses a branded media approach towards delivering behavioral change programmes. We reach girls across the world, where they are - online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made. We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. Chhaa Jaa in India, Tujibebe in Tanzania, Yegna in Ethiopia - are some of our youth brands. They exist across multiple channels - digital ( Meta, Google and other SM platforms), TV, radio, print, and on-ground. Project Context Girl Effect India is currently implementing multiple donor-facing programmes across a range of thematic areas, including public health and immunisation, technology-facilitated gender-based violence,mental well-being and menstrual health management, among others. Each programme is designed with specific objectives and outcomes, supported by innovative interventions that leverage media and technology to drive impact. Scope of Work 1. Communications Plan Develop a monthly & quarterly communications plan aligned with organizational priorities and different themes Define key messaging, content pillars, and storytelling framework Create a structured content calendar for LinkedIn and key milestones 2. Content Development (LinkedIn Focus) Create engaging, insight-led LinkedIn content (posts, carousels, thought leadership pieces) Translate program updates and impact data into compelling narratives Design visually aligned creatives as per brand guidelines 3. Impact Documentation & Storytelling Conduct field visits (as required) to document program implementation Produce high-quality photography and short-form videos Develop case stories and human-interest narratives highlighting impact Create photo stories and short impact films for digital use 4. IEC & event Materials Develop content and design for brochures, impact snapshots, program briefs, and other communication collaterals Create visually compelling, print-ready and digital-ready IEC materials aligned to brand standards Adapt existing IEC materials in different formats, branding, languages Edit existing videos - subtitles, branding, language Develop event materials and branding 5. Testimonials Identify and document testimonials from participants, partners, and stakeholders during on ground activities or programs Produce written and video testimonial assets for multi-platform use Deliverables A comprehensive communications plan document Monthly LinkedIn content calendar and agreed number of posts High-quality photo and video documentation assets Case studies and impact stories (as agreed per quarter) Designed IEC materials (as per approved plan) Testimonial assets (written and/or video) Monthly performance and progress reports What we value Alignment with our mission and commitment to empowering adolescent girls The agency should demonstrate flexibility and availability to support weekend requests when required, as some campaign activities linked to Government initiatives may necessitate work outside standard working days. Empathy, curiosity and excellent communication skills The ability to really listen to our needs and drive to strive for the best solutions Portfolio of work demonstrating experience working on projects targeting youth, public health initiatives and possibly health outcomes Who you are: Skills and expertise: You are based in India and primarily work with a target audience based in different regions with specialization in Hindi speaking belt. Fluency in Hindi, Hinglish, and English, both written and spoken, is required for this partnership. Experience in creating health-related content/behavior change content production in the fields of Health and Immunization, Sexual and Reproductive Health and Rights and Economic Empowerment would be a massive bonus. Capacity to adapt and translate IEC materials in different Indian languages Project Management: Ability to effectively manage projects, coordinate teams with diverse skill sets, develop project strategies, and ensure successful execution from start to finish with timelines. Local Market Knowledge: Strong understanding of local trends, media landscape, and cultural nuances to tailor creative solutions that resonate with the target audience in the Indian market. Creative Ideation: Skill to generate innovative and unique ideas aligned with our objectives and target audience, fostering creativity and pushing boundaries to deliver outstanding creative work. Strategic Thinking: Ability to analyse client goals, target audience preferences, and market trends to develop a strategic approach that drives results and provides effective creative solutions. Multi-platform Expertise: Proficiency in creating content for diverse platforms such as digital, social media, and emerging media channels (chatbots), leveraging each platforms unique features to engage the target audiences. Storytelling: Capability to craft compelling narratives and storytelling techniques that effectively communicate the Girl Effect message, create emotional connections, and build brand loyalty. Collaboration and Teamwork: Demonstrated ability to collaborate effectively with clients, creative teams, designers, and stakeholders to bring ideas to life, fostering a collaborative and productive work environment. Basic safeguarding and digital safeguarding knowledge are a plus Expected Commitment March 2026 to December 2026 [10 months] Location The consultant must be based in India and have extensive experience in the country. The assignment(s) will be carried out in India. Management The agency will have a primary point of contact within our India Programs team. The language of the materials and reports shall be English. The contract supervisor shall approve all deliverables submitted before any payment is made. Tentative Timelines: Terms of reference published: 9th March 2026 Deadline for responses: 23rd March 2026 Commencement of contract: 1st April 2026 Proposal submission Your proposal should cover: Your understanding of the brief: A presentation/document showcasing your understanding of the brief and your vision for this project Credentials: i) Please showcase a minimum of 3 examples of previous work relevant to what we are trying to achieve and the audience that we cater to (it need not be a direct example but perhaps the closest one) ii) Link to your core teams CV and portfolio of work Reference - Provide at least three references for similar contracts with a description of the service provided, the value of the contract, and the contract periods of performance Financial proposal with a breakdown of cost in INR Evaluation Criteria The criteria against which proposals will be evaluated are listed below: Technical Evaluation Understanding of Brief- 25% Examples of previous relevant work/portfolio - 25% Staff credentials - 20% Financial Evaluation Value for money/proposed budget breakdown - 30% Technical and Financial proposals will need to be submitted as separate documents. Financial bids will not be opened until the technical evaluation and then only for those proposals deemed qualified and responsive. In their Technical proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria. Please note that Girl Effect is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of Girl Effect. VALIDITY of the proposal shall be for 90 days from the date of bid closure. Tax Girl Effect India is obliged by the Indian tax authorities to ensure all taxes are charged where applicable. Applicants are advised to ensure that they have a clear u Tender Link : https://reliefweb.int/job/4202044/request-proposal-communications-agency-march-2026-india
