Tenders Are Invited For Advertising And Marketing Services – Rv About The Purchase Of Corporate Design Services From The Ard Program Directorate

Advertising And Marketing Services – Rv About The Purchase Of Corporate Design Services From The Ard Program Directorate. The Aim Of This Call For Tenders Is To Conclude A Framework Agreement With Two (2) Companies That Will Enable Them To Act As Sparring Partners For The Ard Program Management In The Complex Challenge Of Optimally Developing, Staging And Making Their Brands And Offerings Tangible. The Clients Requirements And The Corresponding Services To Be Provided Are Bundled Into Various Projects. These Can Be Different In Terms Of Their Budget, Their Time Horizon And Their Content Objectives And Can Usually Be Assigned To The Following Project Categories: - Conception/Development Of Corporate Design For Brands, Public Value, Genre, Program Or Communication Focuses - Development Of Design For New Offers And Formats - Cross-Platform - Further Development Of The Design Of Existing Offers And Formats: Support In The Conception And Design Of New Assets (E.G. Logo, Fonts, Colors, Shapes, Animations, Photos) - Support In Maintaining, Updating And Creating Design Assets, Their Templates And Templates. - Preparation And Documentation Of Projects And Templates For The Ard Brand Portal (Creation/Editing Of Cross-Platform Guidelines, Regulations And Sample Applications) - Support With Design Implementations, User Coaching, Reviews And Training The Selection Of The Contractor (One Of The Two Framework Contract Partners) For An Upcoming Project Is Made Using A Mini-Competition Based On The Following Selection Criteria: 1. Availability 2. Performance: Specialization In The Area Of The Service Area (To Be Proven Request In The Respective Individual Call) 3. Prices For Required Skill Profiles (Average Of The Weighted Daily Rates Required To Fulfill The Individual Order) With The Request For The Mini-Competition, The Framework Agreement Partners Are Informed In Writing Of The Details About The Type, Scope, Time And Location Of The Services To Be Provided. The Ratio Between Performance And Price In These Mini-Competitions Usually Corresponds To That Of This Eu Procurement Procedure (Performance = 60%; Price = 40%). If A Different Performance/Price Ratio Is Required For The Mini-Competition, This Will Be Stated In The Invitation To Submit An Offer For The Mini-Competition! The Individual Contracts Are Awarded After The Mini-Competition Has Been Carried Out Through An Individual Call.