Survey Analysis Services – Service For Measuring And Advising The Impact And Value Of Crtves Public Service. Rtve Operates In An Environment Of Digital Transformation, Audience Fragmentation And Misinformation That Requires Strengthening Accountability And Demonstrating With Evidence Its Differential Value As A Public Service. In Europe, Value And Impact Evaluation Frameworks Promoted By The Ebu/Ebu Have Been Consolidated And, In Addition, The New Cycle Of The Framework Mandate And The Requirements Of The Emfa Make It Especially Advisable For Rtve To Have Its Own, Objective And Comparable System For Measuring Impact. Therefore, The Hiring Of The Value And Impact Report Is Justified, As A Strategic Instrument To Strengthen Legitimacy, Governance And Transparency.
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