Marketing Services – Integrated Marketing And Communication Tasks. Framework Contract For The Provision Of Complex, Integrated Marketing And Communication Services Related To Important Cultural, Sports And Other Events In The City Of Győr, Which Includes: - Online Communication, - Pr Activities, - Graphic And - Photo/Video Content Production, As Well As - Project Management. Tasks To Be Carried Out During The Framework Contract And Their Planned Quantity: 1. Online Communication And Social Media: Creation Of An Event On Facebook, 18 Event Graphic Covers, 18 Influencer-Ambassador Cooperation Coordination, 12 Video Content Content Preparation, 28 Story Postings, 169 Facebook Posts, 234 Instagram Posts, 169 Meta Post Graphic Mutations, 186 Meta Post Graphics, 192 Tik-Tok Posts, 30 Social Media Ads, 56 Social Media Creative Ads, 56 Social Media Sweepstakes Organization, 16 2. Project Management And Cooperation: The Constant Availability Of The Agency For The Successful Implementation Of Events. The Number Of Participants In The Events Typically Exceeds 1,000 People. Continuous Operation And Optimization Of Digital Communication Platforms, Preparation Of Monthly Profit Statements And Reports, As Well As Management Of Occasional Customer Requests Related To Events. The Tasks Include The Professional Planning And Implementation Of Event-Related Ticket Sales Communication, Including The Content And Advertising Support Of Ticket Sales Campaigns, As Well As The Management Of Related Online Activities. Furthermore, The Continuous Promotion Of The Citys Event With Creative Materials, Videos, And Prize Games. As Part Of The Event Communication Activity, The Agency Also Performs Media Agency Tasks, Thus Ensuring The Strategic Planning, Management And Optimization Tasks Of Paid Media Campaigns, The Supervision Of The Budget Of The Campaigns, And The Implementation Of Targeted Advertising Activities Supporting Ticket Sales. On The Day Of Each Planned Event, It Is Necessary To Provide 1 On-Site Contributor Who Performs Live Login On Social Media Platforms. In Addition, He Prepares A Monthly Report And Makes Suggestions In The Interest Of The Effectiveness Of Communication, 1 Online Meeting Per Month, 1 Consultation Per Week And Continuous Availability, He Does The Varied Ones Within At Least 24 Hours. This Requires The Provision Of A Dedicated Senior Event Communication Specialist, A Dedicated Copywriter, And A Ppc Manager. If Necessary, With A Campaign Launch Within 24 Hours. The Task Must Be Performed Against A Monthly Flat Fee. 3. Graphic Design: Preparation Of Graphic Works For Events Organized By The Customer, According To The Expectations Defined In Writing. Tasks: Development Of Basic Graphic Concepts - In Line With The Accepted Image Of The City Of Győr - For Each Event, Creation Of A Key Visual From Which Additional Graphic Materials Can Be Derived. The Supported Tool For Creating Graphic Materials Is The Figma Graphics Software, Something
