Tenders are invited for Basic Digital Marketing Training Services for Vulnerable Women CARE established its presence in Lebanon in 2006 and has been responding to the Syrian Crisis since late 2012.Among CAREs key imperatives is putting people it serves first through implementing cutting edge programming in areas it operates.CARE currently carries out activities in Beirut, Mount Lebanon, Akkar, North Lebanon, South Lebanon, and the Beqaa Valley. CARE implements both emergency and development projects contributing to livelihood, food security, protection, gender, shelter, and water, sanitation, and hygiene. It targets the most vulnerable people and populations, both host communities and refugees.Over the course of 7 years, it has supported over than half a million beneficiaries. In Lebanon, CAREs program strategy for the upcoming years will focus on strengthening and expanding its emergency response and capacity to provide basic assistance services while pursuing development projects in areas of food security and livelihood support, gender, and protection. CARE intends to maintain its presence in all areas of Lebanon. CARE Lebanon has scaled up rapidly over the past few years and today it has about 90 staff members, with more than 15 different local/international partner organizations. 90% of the team is composed of national staff, with a symbolic number of international members. Project overview Under the CDCS project, CARE is implementing vocational training programs targeting vulnerable women in conflict-affected areas of Mount Lebanon (Dahyieh) and South Lebanon (Nabatieh District). In addition to sector-specific vocational skills, a Basic Digital Marketing training was identified as a critical complementary skill to support women operating in: Cake Baking & Decorating, Cookies & Cupcakes Professional Makeup Sewing & Tailoring Soap, Candles & Resin Making This short training will enable participants to market their products and services using accessible digital tools and social media platforms, particularly for home-based and small-scale businesses. CARE seeks to contract a qualified service provider/trainer to deliver a fully prepared, short-duration training, with all content finalized and approved at the proposal stage. Objective To identify and contract a qualified Basic Digital Marketing Service Provider / Trainer to deliver a 2-day (8-hour) training program (4 hours per day) for vulnerable women enrolled in vocational training programs, using pre-approved training materials fully submitted during the proposal stage. Scope of Work & Responsibilities Key Principle All training content must be fully developed, complete, and submitted during the proposal stage. No curriculum development, material design, or content adaptation will be permitted after contract award. Once contracted, the consultants responsibility will be limited to training delivery only. 1. Proposal Stage Requirements (Mandatory): Applicants must submit a complete training package as part of their technical proposal, including: 1.1 Detailed -Session Implementation Plan Session titles and content Daily training objectives Time allocation (theory vs. practical) 1.2 Full Training Curriculum Covering Introduction to Digital Marketing for Home-Based Businesses What is digital marketing and why it matters for small and home-based businesses Understanding customers and local markets Overview of suitable platforms for craft and service-based businesses Social Media Basics (Practical Focus) Using Facebook and Instagram for small businesses Creating a business profile/page Writing simple and effective captions Posting frequency and basic content planning Product & Service Presentation Taking good photos using a mobile phone Showcasing products and services (before/after, packaging, pricing) Trust-building and customer communication Marketing by Sector (Applied Examples) Marketing baked goods and food products Marketing beauty and makeup services Marketing handmade and craft products (tailoring, soap, candles, resin) Crosscutting Topics Online safety and privacy Ethical online selling and customer trust Basic pricing and promotion tips 1.3. Training Materials PowerPoint presentations in Arabic Instructional videos (Arabic or Arabic subtitled) or any related materials (if available). Proposals missing any of the above components will be considered non-compliant and will not be evaluated further. 2. Training Delivery Responsibilities (Post-Contract): Upon contract award, the consultant will be responsible only for: Delivering the 4-hour training over 1 session using the approved materials submitted at the proposal stage. Facilitating practical exercises tailored to participants vocational sectors. 3. Materials & Logistics CARE will provide training venue. The consultant should secure training equipment and consumables required for the practical sessions, to be used by approximately 25 trainees. How to apply CARE International in Lebanon is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All applicants will be considered for employment without attention to race, color, religion, sexual orientation, gender identity, national origin, veteran or disability status. CARE International in Lebanon and its employees and stakeholders abide by the CARE International Protection from Sexual Exploitation and Abuse (PSEA) and Child Safeguarding Policies.CARE International in Lebanon is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All applicants will be considered for employment without attention to race, color, religion, sexual orientation, gender identity, national origin, veteran or disability status. CARE International in Lebanon and its employees and stakeholders abide by the CARE International Protection from Sexual Exploitation and Abuse (PSEA) and Child Safeguarding Policies. This Request for Proposal represents the requirements for an open and competitive process. All vendors are requested to provide written notification via email to
[email protected] indicating their intent to participate, or not to participate, in the bidding process for the provision of vocational training services in basic digital marketing for vulnerable women by February 27, 2026. Interested bidders must clearly mention the RFP number and the name of the ToR in the subject line of their email submission. Proposals will be accepted until 3:00 PM on March 10, 2026, and must be submitted via email solely to
[email protected] , no later than the above-specified date. All bidders must clearly mention the RFP number and the name of the ToR in the subject line of their email submission to ensure proper tracking and consideration. Any proposals received after this date and time will not be accepted. All proposals must be signed by an official agent or representative of the company submitting the proposal. If the organization submitting a proposal must outsource or contract any work to meet the requirements contained herein, this must be clearly stated in the proposal. Additionally, all costs included in proposals must be all-inclusive to include any outsourced or contracted work. Any proposals which call for outsourcing or contracting work must include a name and description of the organizations being contracted. All costs must be itemized to include an explanation of all fees and costs. Contract terms and conditions will be negotiated upon selection of the winning bidder for this RFP. All contractual terms and conditions will be subject to review by the CARE legal department, and will include scope, budget, schedule, and other necessary items pertaining to the project. You must respond to every subsection including statement, question, and/or instruction without exception. Any verbal information obtained from, or statements made by representatives of CARE shall not be construed as in any way amending this RFP. Only such corrections or addenda as are issued in writing by CARE to all RFP participants shall be official. CARE will not be responsible for verbal instructions. Tender Link : https://www.daleel-madani.org/calls-for-proposal
