Tenders Are Invited For Advertising And Marketing Services – Development And Implementation Of A Financial Fraud Prevention Communication Strategy For The Ministry Of Finance

Advertising And Marketing Services – Development And Implementation Of A Financial Fraud Prevention Communication Strategy For The Ministry Of Finance. The Subject Of The Procurement Is The Organization Of A Nationwide Information Campaign In 2026-2027. The Work Begins With The Development Of A Communication Strategy And Continues In Parallel With Target Group-Based Outreach Activities. When Creating A Communication Strategy And Information Campaign For The Prevention Of Financial Fraud And Planning Activities, A Science-Based And Behavioral Science Approach Is Used And Behavioral Scientists Are Involved. The Aim Is To Reduce Residents Victimization Of Fraud By Raising Awareness Of Financial Fraud And Providing Practical Guidance On How To Protect Their Money. The Activities Focus On Vulnerable Target Groups And Teach Them To Recognize Fraud And Critically Evaluate The Messages, Calls And Invitations They Receive. Fraud Prevention Information Is Gathered In Easily Accessible Channels For Target Groups, And Both Public And Private Sector Channels Are Used To Spread Messages. / Grounds For Elimination And Qualification Conditions: See The Basic Procurement Documents