Tenders Are Invited For Advertising Management Services – Advertising Management Service For The Management And Marketing Of Advertisements On Laposte.Net Messaging

Advertising Management Services – Advertising Management Service For The Management And Marketing Of Advertisements On Laposte.Net Messaging. The Expected Management Service Includes: - Marketing Of Advertising Spaces: The Service Provider Is Mandated By La Poste To Market The Advertising Spaces Created Or To Be Created By La Poste. In This Capacity, He Will Negotiate And Conclude With Clients (Advertisers) Contracts For The Distribution Of Their Advertising Messages On The Advertising Spaces Of Laposte.Net Messaging. However, La Poste Reserves The Right To Bring Customers Directly To The Service Provider. The Service Provider Will Be Ducroire For The Advertising Orders Provided By It, That Is To Say Responsible For Their Payments Vis-À-Vis La Poste. - Dissemination Of Advertising Messages: The Service Provider Will Be Responsible For Distributing Campaigns Ordered By Advertising Clients On The Advertising Spaces Of The Laposte.Net Messaging Service, Managing Campaign Monitoring And Displaying Advertising Messages. It Is Up To Him To Do What Is Necessary To Ensure The Perfect Distribution Of Clients Advertising Campaigns. The Service Provider Will Also Be Responsible For Ensuring The Distribution On Advertising Spaces Of Self-Promotion Advertising Campaigns For La Poste Group Products And Services. Finally, The Service Provider Must Also Be Proactive On: The Positioning Of Advertisements On Webmail And The Mobile Application; .Prospects Potentially Generating Advertising Revenue; .New Advertising Formats Existing On The Market; .Any Other Information That Will Maximize Advertising Revenue. - Consent Management: We Would Like The Advertising Agency Service Provider To Administer The Consent Part Of Laposte.Net Messaging. The Post Office Will Make Its Didomi Console Available To Enable The Proper Execution Of Services. - Guaranteed Minimum Income: The Service Provider Guarantees La Poste The Payment Of A Minimum Advertising Income For Each Contractual Year (Or “Rmg”) In Return For A Commitment From Laposte.Net In Terms Of Impression Volume. The Rmg Will Be Reviewed Every Year And Calculated Based On The Volume Of Impressions Counted By A Third-Party Counting Tool. As An Indication For The Year 2025, The Overall Inventory Showed: 3,667,980,761 Impressions - The Service Providers Remuneration: In Return For Providing The Services, The Service Provider Will Receive A Fixed Commission With A Variable Portion According To Qualitative Criteria Detailed During The Consultation. A Single Successful Bidder Is Envisaged For This Contract. The Maximum Of The Framework Agreement Is Set At €2,000,000 Excluding Tax For Commission Over The Total Duration Of The Framework Agreement, Renewal Periods Included. The Offer Must Be Valid For One Year.