Expression of Interest for Consulting Firm to Disseminate Advertising, Design, Develop, Implement and Manage Advertising Campaigns for the Ministry of Labor. SCOPE OF SERVICES The Agency shall Develop a Comprehensive Communication Strategy, Based on the Rd-Trabaja Programs Communication Plan, Which Includes: General strategy and media planning: definition of target audiences, messages, and appropriate channels. Development of Graphic and Audiovisual Materials: Informational, Promotional, and Testimonial Pieces. Multichannel Advertising Campaigns: Dissemination through Print, Radio, Television, Social Media, Public Spaces, and Digital Media. Public Relations Management: Engagement with Media Outlets, Journalists, and Opinion Leaders. Digital Communication: Generation and Placement of Content for Social Media, the Website, and Content Strategies. Institutional Communication: Support for Spokespeople, Events, and Press Conferences Related to RD-Trabaja. Monitoring and Evaluation: Measurement of Results in Terms of Reach, Participation, and Perception. [Disclaimer: The above text is machine translated. For accurate information kindly refer the original document.] Tender Link : https://idbdocs.iadb.org/wsdocs/getdocument.aspx?docnum=EZIDB0000215-1537666084-321
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