The Subject Of The Public Contract Is The Conclusion Of A Framework Agreement According To § 131 Zzvz With One Supplier For The Provision Of Services In The Field Of Marketing, Media And Pr Campaigns Aimed At Communication Support For Protected Designations Of Origin Pdo, Pgi, Zts For A Period Of 3 Years From The Effective Date Of The Framework Agreement. The Subject Of The Public Contract Is In Particular: • Consultancy In The Field Of Promotion, In Particular: - Consultation On Issues Of Advertising, Sales Support, Public Relations And Agency Activities In Advertising. - Consultation On Market Research And Public Opinion Issues. • Elaboration Of A General Promotional Concept For Protected Designations Of Origin Pdo, Pgi, Zts, Which In Particular Includes: - Processing Of The Basic Advertising Concept, Public Relations Concept And Sales Support Concept. - Elaboration Of The Final Campaign Concept And Schedule (Advertising, Public Relations, Sales Support). - Optical Rendering And Presentation Of The Advertising Idea, Text Statement And Basic Design (Basis-Layout) For The Following Brand Communication Channels: O Designing The Idea Concept And Solving Key Visuals For Brand Campaigns, For Idea Concept Design And Tvc Storyboard Solutions, About Idea Concept Design And Online Video Solutions, About Idea Concept Design And Online Banner Storyboard Solutions, About The Design Of The Idea Concept And Solution For Prints A4, A5, ½ A4, Sleeper, For The Design Of An Idea Concept And Solution For Indoor And Outdoor Presentation, About The Design Of The Concept Of Visualization Of Brands At Commercial Points Of Sale, O The Design Of A System For Supporting The Sale Of The Brand In Selected Retail Chains, A Proposal For Specific Versions Of Presentation Materials For Individual Business Chains, A Proposal For A Creative Website Solution, O Proposal For An Idea Concept And Solution For A System Of Educating The Consumer Public On The Topic European Protected Labeling And Food Quality, About The Idea Concept Design And Exhibition Solutions. • Implementation Of Sales Support Activities, Which Mainly Includes: About The Implementation Of The Contract By Ensuring The Organization Of Hostess And Tasting Support At Selected Events, About The Execution Of The Order At The Point Of Sale, On The Implementation Of The Order By Ensuring The Organization Of Consumer Competitions, About The Implementation Of The Order By Ensuring The Organization Of Events, On The Implementation Of The Order By Ensuring The Organization Of Regional Roadshows, About The Implementation Of The Contract By Ensuring The Organization Of Other Similar Projects And Services Having The Character Of Sub-Line Activities, O Realization Of Fairs And Exhibitions. • Media Planning, Which Mainly Includes: O Current Analyzes Of The Media Market, O The Design Of A Media Strategy And A Plan For Optimizing The Impact Of Campaigns, O Proposal For Media Purchase Of Individual Communication Channels And Preparation Of Media Plans, O The Design Of Media Projects To Support The Strategy And Implementation Of The Order, About The Implementation Of Ongoing Evaluation Of Campaigns, Post-Buy Analyzes And Media Evaluation Of The Order, O Other Services Connected With The Provision Of Media Services. • Drafting Of The Financial Budget Proposal For Individual Communication Projects (Advertising, Public Relations, Shopper Marketing Campaigns). • Compilation And Production Of Own Advertising Of Individual Products Of The Clients Services, Which In Particular Includes: - Elaboration Of The Text And Proposals Of All The Above-Mentioned Advertising Materials Up To The Stage Of Final Graphic Design, - Development Of Scenarios For Television, Film And Other Audio-Visual Advertising And Development Of Proposals For Its Production For Individual Media/Communication Channels, - Own Production Of Advertising For All The Above-Mentioned Communication Channels. • Selection And Coordination Of Third Parties Involved In The Production Of Advertising. • Quality Control, Price Billing, Handling Of Complaints, Payment And Documentation In Relation To The Services Ordered By Third Parties. Bids Are Submitted Via The Nen Electronic Tool Available Here: Https://Nen.Nipez.Cz/Verejne-Zakazky/Detail-Zakazky/N006-26-V00004036
