Quotation are invited for Provision of Buying Creative Agency Services Old Mutual Insurance Rwanda PLC Location: Kigali Deadline: Friday, 20/02/2026 23:59 Confidential REQUEST FOR QUOTATION PROVISION OF BUYING CREATIVE AGENCY SERVICES OLD MUTUAL INSURANCE RWANDA PLC. INSTRUCTIONS TO BIDDERS Old Mutual Insurance Rwanda Plc hereby solicits your quotation for Provision of Creative Agency Services as described in the scope of work schedule. Kindly read the instructions carefully in order to provide a responsive quote. 1. OVERVIEW Old Mutual Insurance Rwanda is part of the Old Mutual Group, a leading African financial services group with over 182 years of operating history. Established in Cape Town in 1845, the Group was founded to provide financial security in uncertain times and continues to be guided by long-term thinking, disciplined risk management, and customer trust. Old Mutual has operated in Rwanda since 2015, following the acquisition of a majority stake in UAP Insurance Holdings. In Rwanda, Old Mutual Insurance Rwanda operates as a licensed insurer, providing general insurance solutions to individuals, Small and Medium Enterprises, corporates, and institutions. Old Mutual Insurance Rwandas purpose is to help customers sustain, grow, and protect their prosperity, enabling them to achieve their lifetime financial goals. This purpose is reflected in a strong focus on protecting livelihoods, strengthening enterprise resilience, and supporting sustainable economic growth across segments that play a central role in employment creation and local value chains. The company leverages the Groups regional expertise and financial strength while remaining deeply grounded in the local market. Through tailored insurance solutions, digital distribution channels, and customer-focused initiatives, Old Mutual Insurance Rwanda continues to expand access to relevant risk protection and build long-term trust within Rwandas financial sector. 2. INTENT AND PROJECT DESCRIPTION Old Mutual Insurance Rwanda (OMIR) is soliciting proposals from qualified creative agencies for a one-year, renewable contract to manage and execute its creative design, digital marketing, and overall brand presence. The selected firm will be responsible for creative design work around the Old Mutual brand and the Old Mutual Insurance Rwanda brand presence both traditional and digital to enhance market visibility, engagement, and lead generation. 3. TIME OBJECTIVES The Company wishes to commence a process of identifying a right partner to for the period February 2026. OLD MUTUAL INSURANCE RWANDA. Grand Pension Plaza - 7th Floor, BP 6644 Kigali, Rwanda Tel: +250 788 168 000 / 788 384 008 Email:
[email protected] www.oldmutual.rw Activity Tentative Timeline Release of Request for Quotation 11th Feb 2026 Proposals due date 20th Feb 2026 at 10:00 AM Evaluation 23rd Feb 2026 Tentative date for - award TBA Note that the Company may, at its discretion, extend this deadline for the submission of quotations by amending the tender documents, in which case all rights and obligations of the bidders previously subject to the deadline will thereafter be subject to the deadline as extended. All parties will be notified of any changes simultaneously by email. 4. SCOPE OF WORK SCHEDULE The selected Creative Agency will be responsible for delivering comprehensive services across creative production and digital marketing. A. Creative Services Development of creative content, including artwork, GIFs, videos, and animations, for internal and external communication. Artwork creation, resizing, and editing of art materials according to specific requests. Design of annual and quarterly reports. Development of office, branches, and outlet branding, and supervision of its implementation. Update of promotional materials design and supervision of the purchase of the companys promotional materials. Development of various visual assets as required. Concept creation for integrated campaigns encompassing radio, TV, billboards, and digital platforms. B. Digital Marketing Services Management of OMIRs digital marketing across online platforms, including but not limited to Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn, and Google Ads. Activities focused on increasing brand awareness and engagement. Development of a monthly social media and online adverts content calendar. Initiatives to improve website visits and lead generation through social media and Google Ads. While delivering the services above, the Creative Agency shall adhere to the following principles: Confidential Dynamic execution of briefs and ability to interpret brand guidelines into aesthetically pleasing designs. Demonstrated creative flair in execution. Cost-effectiveness without compromising on the quality of work. Responsiveness and timeliness in deliverables. Ability to internalize and execute briefs with minimal supervision. The above list of Services is not exhaustive, and the Supplier may be required to perform any other additional services within this digital marketing management Agreement as may be requested by the Company from time to time at no additional cost unless otherwise agreed between the parties in writing 5. CRITERIA OF SELECTION All proposals must include the following: A. Technical Capacity and Mandatory Requirements 50%: TECHNICAL SPECIFICATIONS Minimum required personnel Required personnel Qualification Minimum Years of Experience Account Manager With at least 5 years of experience in marketing and Communications for high profile organisations Having managed communications/marketing department for organisations With a university degree in communication, marketing or business management from recognized university 5 years Content development Having worked as in a content development capacity for high profile organizations With at least 3 years of proven work experience as a journalist or in a content development capacity With a university degree of at least in marketing or communications or bachelors degree in project management from recognised universities 3 years Confidential Graphic designer Fluent in Adobe Creative Suite and Microsoft Office PC and Apple Mac proficient A good communicator: verbally, written and visually Able to work on multiple projects at once, and deliver within tight time frames High level of understanding in digital and print processes, including new technologies and software 3 years Photographer, Videographer & Motion graphics creator With at least 3 years of experience in audio-visual filming for high profile organisations. With at least 3 years of proven experience working as videographer on Television or news presenter in one of regional TVs or radios. With at least a certificate in video production and shooting from recognised institute 3 years B. Financial Proposal 50%: The suppliers competitive financial proposal and terms of payment should include summary of costs and breakdown of price per activity where applicable. INSTRUCTIONS OF RESPONDING: 6. SUBMISSION OF REQUIREMENTS A response to this RFP must include the following sections in the order listed: 1. A cover letter confirming the firms interest in providing the services required 2. A technical proposal containing the following content: Executive summary Business experience/Profiles A sample campaign proposal to promote Old Mutual Insurance Rwanda product Mission team experience/profiles Updated Curriculum Vitae for the team and academic certificates requested Duly signed and stamped recommendation certificates/letter Company registration certificates and tax clearance Provide a detailed note on the value addition that your company will bring to Old Mutual Insurance Rwanda Confidential Experience required Please note that the bidding firm or consortium must demonstrate at least 5 years of experience executing digital marketing campaigns and creative assets for organizations similar to Old Mutual Insurance Rwanda. The bidder must not have filed for bankruptcy or been declared insolvent in any jurisdiction within the last 5 years. The following model will be used to evaluate all respondents and proposals submitted: Item Point Range Sample campaign proposal Approach & Methodology 20 Creative samples. 15 Work plan. 5 /40 Staff experience Account Manager 5 years and above. 10 Between 5 and 3 years. 5 Below 3 years. 0 /10 Content development 3 years and above. 5 Below 3 years. 0 /5 Graphic designer 3 years and above. 5 Below 3 years. 0 /5 Photographer, Videographer & Motion graphics creator 3 years and above. 5 Below 3 years. 0 /5 Firm experience Number of years of experience of the firm 5 years and above. 20 Between 5 and 3 years. 10 Below 3 years. 5 /20 Firm references 3 similar assignments with the requested proof and details signed and stamped: i. 3 similar assignment 15 ii. 2 similar assignment 10 iii. 1 similar assignment 5 / 15 Deliverables Service KPI Performance Measure Content Creation High quality content (artwork, video, copy) Engaging informative, convincing, and creative content Sell the brand and products Deliver creative content within agreed timelines Creation of social content calendar which is to be submitted on the first day of every last week of the month. The content calendar is to be approved by OMIR Minimu Tender Link : https://www.jobinrwanda.com/job/request-quotation-provision-buying-creative-agency-services-old-mutual-insurance-rwanda-plc
