Tenders Are Invited For Advertising Campaign Services - Creation Of A Communication Strategy, Creative Concept And Visual And Communication Identity, As Well As Development Of Audio-Visual And Digital Communication Materials For A National Information Campaign For The Screening Campaigns, Part Of The National Plan To Fight Cancer In The Republic Of Bulgaria
Tenders Are Invited For Advertising Campaign Services - Creation Of A Communication Strategy, Creative Concept And Visual And Communication Identity, As Well As Development Of Audio-Visual And Digital Communication Materials For A National Information Campaign For The Screening Campaigns, Part Of The National Plan To Fight Cancer In The Republic Of Bulgaria
Advertising Campaign Services - Creation Of A Communication Strategy, Creative Concept And Visual And Communication Identity, As Well As Development Of Audio-Visual And Digital Communication Materials For A National Information Campaign For The Screening Campaigns, Part Of The National Plan To Fight Cancer In The Republic Of Bulgaria. The Purpose Of This Public Procurement Is To Develop And Implement A Comprehensive, Integrated Communication Strategy, Which Will Serve As A Basis For Creating A Creative Concept, Visual And Communication Identity And Subsequent Development Of Audio-Visual And Digital Communication Materials For A National Information Campaign In Support Of The Screening Campaigns, Part Of The National Plan To Fight Cancer In The Republic Of Bulgaria. The Campaign Aims To Achieve A Sustainable Impact On Awareness, Attitudes And Motivation To Participate In Screening Through Strategically Planned, Medically Correct, Ethical And Socially Responsible Communication Aimed At Clearly Defined Target And Risk Groups. Within The Scope Of The Order, The Following Are Aimed At: • Increasing Awareness And Motivation For Participation In Screening; • Overcoming Behavioral Barriers Such As Fear, Stigmatization, Procrastination And Misinformation; • Promotion To Examinations And Prevention; • Ensuring Uniform, Consistent And Recognizable Messages In All Communication Channels; • Ensuring Medical Correctness And Ethical Sensitivity Of The Content; • Ensuring Readiness Of All Communication Products For Distribution In Television, Radio And Digital Channels. The Main Activities Included In The Subject Of The Order Are: 1. Strategic And Creative Developments (Documents); 2. Production Of Audio-Visual Products; 3. Production Of Printed Materials; 4. Creation Of Digital Materials And Communication Assets; The Subject Of The Order Also Includes The Right Of The Contracting Authority, Based On Art. 42 Of The Law On Copyright And Its Related Rights, To Use The Copyright On All Elements Created As A Result Of The Implementation Of The Complete Subject Of The Public Procurement, In The Same Volume In Which They Would Belong To The Author, Without Limitations In Time And Territorial Scope. Detailed Information Is Contained In The Attached Technical Specification.
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