Tenders Are Invited For Advertising And Marketing Services – Marketing And Advertising Services And Services In The Area Of ​​Prevention/Health Promotion

Advertising And Marketing Services – Marketing And Advertising Services And Services In The Area Of ​​Prevention/Health Promotion. As Part Of Full-Service Support, Target Group-Specific And Cross-Media Communication Measures Should Be Supported By An Agency. This Includes In Particular - Strategic Advice On Brand Management, - Advice On Strategic And Operational Planning, Conception, Design And Implementation (Including Monitoring And Follow-Up) Of Campaigns Including Media Planning, - Strategic-Conceptual, Organizational And Personnel Support In The Implementation Of Events, Trade Fairs And Events As Well As - The New Development Or Further Development Of Existing Online Presences And Their Operation. In This Context, The Agency Is Expected To Ensure That All Online Presences And Online Media, Including Pdf Files Intended For Downloading Or Sending, Are Barrier-Free In Accordance With The Requirements Of The Accessibility Strengthening Act. This Includes The Implementation Of Measures That Ensure Unrestricted Accessibility And Usability Of The Content For Everyone. The Agency Should Be Able To Demonstrate Proven Skills In The Area Of ​​(Online) Marketing And In Brand Management As Well As In The Areas Of Prevention And Health Promotion And Have Experience With The Marketing Of Health-Related Topics. The Implementation And Placement Of Pure Online Advertising Is Not Part Of This Tender.