The Subject Of The Order Is The Service Of Conducting An Advertising Campaign (Google Ads) For Recruitment To Studies At Upwr And To The Upwr Doctoral School In The Years 2026-2028 And Includes 3 Tasks: 1. First Task: Conducting An Advertising Campaign For Recruitment To First- And Second-Cycle Studies At Upwr, Aimed At Reaching The Offer To People Potentially Interested In Taking Up First- And Second-Cycle Studies. This Order Includes Paid Activities On The Internet (Google Ads And Meta Ads - Including Youtube, Facebook, Instagram And Tiktok) - Campaign Broadcast, Carried Out Using Accounts And Channels Administered By The Ordering Party Or The Contractor. If The Accounts Are Administered By The Contractor, It Is Necessary To Provide The Current View Of These Accounts To The Ordering Party. The Contractor Is Expected To Prepare A Media Selection Strategy And Tactics For The Implementation Of A Campaign That Will Bring (Annually, During The Campaign Implementation Period) At Least 13,000 Unique Users To The Internet Candidate Registration (Irk) System, Including: First-Cycle Studies And Uniform Masters Studies (Hereinafter: Jsm) (12,000 Unique Users) And Second-Cycle Studies (1,000 Unique Users). Bringing To The System Means Obtaining A User Who Will Set Up An Account In The System.2. The Second Task: Includes The Implementation Of A Google Ads Advertising Campaign For The Doctoral School (Hereinafter Referred To As Sd) Aimed At Reaching Candidates Interested In Studies At Sd. The Contractor Is Expected To Prepare A Strategy And Tactics For Selecting Media For The Implementation Of A Campaign That Will Bring (Annually, During The Campaign Implementation Period) 350 Users To The Dream Apply System For Studies At Sd Upwr. Bringing To The System Means Obtaining A User Who Will Set Up An Account In The System.3. Third Task: Training The Ordering Party In Tracking Results And The Most Important Campaign Indicators. The Ordering Party Envisages Three Training Courses During The Term Of The Contract, I.E. One Training Per Year, Conducted In The Academic Year 2025/26, 2026/27, 2027/28, Respectively. Each Time, Training Is Planned For 3 - 5 People, Up To 6 Hours, Online Or Stationary At The Recruitment Office - Plac Grunwaldzki 24A, Room 138, 50-363 Wrocław. The Subject Of The Order Covers The Implementation Of 3 Recruitment Cycles. The Recruitment Cycle Means All Recruitments For First- And Second-Cycle Studies And Uniform Masters Studies In A Given Calendar Year. A Detailed Description Of The Subject Of The Order And The Scope And Conditions Of Its Implementation Can Be Found In The Document Entitled Designed Provisions Of The Contract (Hereinafter Referred To As: Contract Template), Constituting Annex No. 5 To The Swz.
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