Bids Are Invited For Hiring Advertising Services Through An Advertising Agency.

Advertising Services Through Advertising Agency Planning And Creation Of Campaigns Development Of Communication And Institutional Marketing Strategies; Creation Of Advertising Pieces (Such As Ads, Posters, Folders, Videos, Jingles, Banners, Etc.); Definition Of Target Audience And Means Of Delivery; Planning Digital And Traditional Marketing Actions, According To The Needs Of Public Administration. Production Of Advertising Material Production Of Graphic And Audiovisual Materials For Institutional Campaigns; Placing Advertising Content In Traditional Media (Tv, Radio, Newspapers, Magazines, Billboard, Etc.); Creation And Maintenance Of Content For Digital Media (Websites, Social Networks, E-Mail Marketing, Etc.). Advice And Consultancy Continuous Assistance To The Public Administration, With Recommendations To Optimize Institutional Disclosure; Data Analysis And Campaign Results, With Periodic Reports On Reach, Impact And Return On Investment (Roi). Advertising Delivery Management Of Advertising Spaces (Agreements, Contracts With Communication Vehicles, Etc.); Programming And Monitoring The Delivery Of Advertising Campaigns In Media, Including Broadcasting On Radio, Tv, Print, Websites And Social Networks. Other Services Creation Of Promotional And Social Awareness Pieces; Management Of Content Marketing Actions To Engage The Population; Organization Of Institutional Events, Social Mobilization Campaigns, Among Others.