Marketing Services – Selection Of An Evaluation Body For A Wine Promotion Program. The Lot Concerns The Selection Of An Evaluation Body For A Multi Promotional Programme Under Regulation (Eu) No 1144/2014, Coordinated By The Greek Wine Federation, With Crdop Jumilla As Beneficiary. The Evaluation Body Will Be Required To Carry Out Three Evaluation Studies, One Per Each Year Of The Programme, In Order To Ensure A Continuous And Robust Monitoring Of The Campaign’S Effectiveness: Year 1 (Baseline Study): To Establish The Initial Framework And Define The Benchmark Values Against Which Progress Will Be Measured. This Study Will Provide An Evidence-Based Foundation For All Subsequent Actions. Year 2 (Intermediate Evaluation): To Measure The Mid-Term Progress Of The Activities Implemented, Allowing For The Adjustment And Fine-Tuning Of The Strategy If Necessary, And To Identify Early Impacts And Possible Improvement Areas. Year 3 (Final Evaluation): To Assess The Overall Effectiveness And Impact Of The Programme, Both In Qualitative And Quantitative Terms, With Specific Reference To The Objectives Set And Kpis Defined.
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