Tenders Are Invited For Advertising Services Campaign – Information And Promotion Campaign Regarding The Żeromski Odnowa Project

Advertising Services Campaign – Information And Promotion Campaign Regarding The Żeromski Odnowa Project. 1. The Subject Of The Order Is The Development Of A Concept, Preparation And Implementation In 2026–2028 Of An Information And Promotional Campaign Dedicated To The Modernized Stefan Żeromski Museum, A Branch Of The National Museum In Kielce (Mnki), Which Received Funding Under The Żeromski Odnowa Project. Modernization Of The Buildings Of The Villa Of The Director Of The Kielce Government Junior High School Together With A Change Of Use For The Needs Of The Stefan Żeromski Museum, A Branch Of The National Museum In Kielce No. Fenx.07.01-Ip.04-0024/24 As Part Of The Fenx Activity. 07.01 Infrastructure Of Culture And Cultural Tourism, Fenx Priority. 07 Culture, European Funds For Infrastructure, Climate, Environment Program 2021–2027. The Aim Of The Campaign Is Also To Inform The Public About The European Funds And The Implemented Project. The Subject Of The Order Includes:  Development Of A Promotional Campaign Strategy - Including Analysis Of The Target Group, Selection Of Communication Channels, Planning A Schedule Of Promotional Activities And Establishing Key Effectiveness Indicators,  Preparation Of A Creative Concept - Creation Of Coherent Visual And Text Materials (Slogans, Graphics, Advertising Content, Video And/Or Audio Spots) Consistent With The Assumptions Of The Campaign,  Production Of Promotional Materials - Design And Production Of Graphic, Film, Printed And Digital Materials Necessary For The Implementation Of The Campaign,  Implementation Of Media Campaigns - Purchase And Broadcast Of Advertisements In Traditional Media (E.G. Press, Radio, Television, Outdoor) And Digital Media (Internet, Social Media, Display Advertising, Google Ads, Mailing Campaigns),  Conducting Supporting Activities - Such As Promotional Campaigns, Pr Activities, Cooperation With Influencers, Organization Of Events,  Monitoring And Reporting The Effects Of The Campaign - Ongoing Analysis Of The Effectiveness Of Activities, Reporting Of Progress And Results, Optimization Recommendations. A Detailed Description Of The Subject Of The Order Can Be Found In Annex No. 6 To The Swz. Task Carried Out As Part Of The Project: Modernization Of The Buildings Of The Villa Of The Director Of The Kielce Government Junior High School With A Change Of Use For The Needs Of The Stefan Żeromski Museum, A Branch Of The National Museum In Kielce No. Fenx.07.01-Ip.04-0024/24 Under The Fenx Activity. 07.01 Cultural Infrastructure And Cultural Tourism, Fenx Priority. 07 Culture Program European Funds For Infrastructure, Climate, Environment 2021-2027

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