Advertising And Marketing Services – Agency Services As Well As Continuation And Maintenance Of A Web Portal (Copy). Every Year, Up To 90,000 People, Mostly Young People, Do Voluntary Service And Thus Make A Valuable Contribution To Society. This Voluntary Commitment Should Continue To Be Strengthened And Expanded. At The End Of 2020, The Cross-Agency And Central Office Project Freiwillig Ja Was Launched. In Order To Meet The Diverse Needs Of The Potential Target Group And Thus Give People The Option Of Volunteering, The Project Pursues The Following Goals: -Voluntary Services Are Made Better Known To The Potential Target Group. - It Is Shown That Voluntary Services Are An Attractive Opportunity For All Ages To Shape Stages Of Life, As They Enable The Acquisition Of Skills, Orientation And Personal Added Value. - Information About Different Volunteer Services Is Bundled And Presented In An Understandable And Appealing Way. - Access To A Potential Deployment Site Is Simplified. - Important Information Is Also Provided In Simple Language. The Goals Of The Measure Are To Be Achieved Through The Following Interconnected Building Blocks: - A Google Ads Campaign With Landing Pages For The Important Search Terms. - High Social Media Activity, Providing Information On The Communication Channels That The Younger Target Group Uses. - Use And Further Development Of Existing Analog Media, Which Also Draws Attention To The Portal And Social Media Activities And Landing Pages In Order To Reach People Who Are Less Active In Social Networks. In The First Two Phases Of The Project, The Measures Were Successfully Implemented And The Main Goals Of The Project Were Achieved. In The Third Phase On Which This Tender Is Based, The Focus Is On The Successful Continuation Of Operations And The Further Development And Optimization Of The Previous Measures.
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