Tenders Are Invited For Consultation With A Freelance Public Relations Expert

Tenders are invited for Consultation with a Freelance Public Relations Expert. Closing Date: 7 Jan 2026 Type: Consultancy 1. Context and presentation of the association Action Education Switzerland is a development NGO founded in 2002 that works through education to ensure access to quality education for the most marginalized populations, particularly children, girls, and women. In 2024, thanks to our donors, we supported more than 42,379 people in Africa, South Asia, and Southeast Asia. After changing its name in 2022 (formerly Aide et Action), the association wishes to be supported in establishing its brand and becoming known under this new name. 2. Current situation of the associations press relations In French-speaking Switzerland, Action Educations media relations are very underdeveloped. The association does not have a specialized database or press monitoring tools. Our communication objectives are as follows: Increase the visibility and reputation of Action Education in Switzerland. Strengthen our position as a credible player in the field of education and international development. 3. Objectives of the consultation Action Education Suisse wishes to engage a freelance media relations consultant for a one-off mission aimed at structuring and strengthening our media presence. The consultants mission will be to provide structured support aimed at: Provide operational PR support during key moments (to be determined) in 2026. Strengthen the PR skills of the communications team. To contribute to defining a PR strategy adapted to the Swiss context for 2026. The consultant will be required to address the following three areas of work: Axis 1: Operational support For example, for our end-of-year campaign (around 20/11/2026: International Childrens Rights Day) Media targeting: Identify key media outlets (national, general interest, or specialized in education/solidarity/development) relevant to the campaign. Connect with journalists/influencers. Press tools: write and/or revise the press tools for the campaign (press release, press kit, key messages, talking points). Dissemination and pitching: propose a dissemination strategy and, if relevant, ensure the pitching of topics to targeted journalists. Monitoring: ensuring follow-up of potential impacts during the campaign period. Axis 2: Strengthening Internal PR Skills (Mentoring) Audit and needs: quickly assess the teams level and identify PR training needs (one to three people). Training/coaching: propose and lead one or more training/coaching sessions on the fundamentals of PR (press file management, press release and press kit writing methodology, journalist relations, follow-up and pitching techniques). Axis 3: Strategic Contribution PR Strategy 2026 Analysis: Conduct a quick analysis of the media environment relevant to the association. Strategic recommendations: propose priority communication areas for 2026, in connection with the associations mission and major events. Provisional action plan: define the outlines of a PR Action Plan 2026 (targets, types of content, general schedule). Key Performance Indicators (KPIs): propose key indicators to measure the effectiveness of the PR strategy. 4. Desired Profile Experience: Proven experience in press relations, ideally in the non-profit, humanitarian, or development sector. Active network of press and media contacts in French-speaking Switzerland. Key skills: perfect mastery of PR writing, knowledge of media in French-speaking Switzerland (print, web, audio), ability to train and transmit. Qualities: autonomy, interpersonal skills, proactivity, organizational skills and ability to quickly understand the challenges of an international organization. 5. Consultation procedures Estimated duration: To be defined. Desired start date for the mission: January 2026. Mission achievable remotely with kick-off and working meetings in our premises (Rue de Vermont 9A, 1202 Geneva). [Disclaimer: The above text is machine translated. For accurate information kindly refer the original document.] Tender Link : https://reliefweb.int/job/4192495/consultation-dexperte-freelance-en-relations-presse

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