Advertising And Marketing Services – Framework Agreement For Marketing And Pr Services. The Object And Goal Of The Award Procedure Is To Conclude A Framework Agreement For The Provision Of A Wide Range Of Marketing And Pr Services, Which Typically Represent The Range Of Services Of A So-Called Full-Service Agency. Based On Individual Requests, The Contractor Will Work With The Client To Design The Strategic Direction Of Communication With Both Organizations Fitko And The It Planning Council, Brand Communication, And Communication With Products And Projects Of The It Planning Council. This Includes Conceptual And Advisory Support And Campaign Development As Well As Operational Implementation Through Suitable (Individual) Measures Via Various Media Or Communication Channels. In G2g, G2b And G2c Communication, Typical Goals Such As Increasing Awareness, Reputation, Attention, Commitment, Understanding, But Also Sales Promotion Should Be Pursued - Always In Thematic Connection With The Strategic And Operational Digitalization Of The Administration. A Current Focus Is Communication On Various Products And Topics Of The It Planning Council.
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