Tenders Are Invited For Promotional Services - Repositioning And Image Campaign For Horse Tourism In The South Baltic Area, As Part Of The Interreg South Baltic Project Horse Tourism For Everyone.
Tenders Are Invited For Promotional Services - Repositioning And Image Campaign For Horse Tourism In The South Baltic Area, As Part Of The Interreg South Baltic Project Horse Tourism For Everyone.
Promotional Services - Repositioning And Image Campaign For Horse Tourism In The South Baltic Area, As Part Of The Interreg South Baltic Project Horse Tourism For Everyone.. 1. The Subject Of The Order Is Co-Financed By The Interreg South Baltic 2021-2027 Program, Measure 3.1 Developing Sustainable, Resilient And Innovative Tourism. 2. The Tender Is Conducted As A Joint Procurement Of Four Partner Institutions Under The International Cooperation Project Horse Tourism For Everyone - Supporting The Inclusive And Citizen-Oriented Development Of Horse Tourism In The South Baltic Area, Which Is Co-Financed By The Eu Under The Interreg South Baltic Program 2021-2027. It Is Implemented Jointly From January 1, 2025 To December 31, 2027 By 10 Institutions From Five Countries And Focuses On Five Partner Regions That Serve As A Testing Ground For The Further Development Of Horse Tourism In The South Baltic Area: Pomeranian Voivodeship (Poland), Kretinga County (Lithuania), Öland Island (Sweden), Odsherred (Denmark) And Mecklenburg-Vorpommern (Germany). The Four Partner Institutions Involved In The Tender As Funding Partners Will Commission And Finance The Required Services With The Express Purpose Of Generating Benefits For All Five Of The Above-Mentioned Project Partner Regions. The Aim Of The Horse Tourism For Everyone Project Is To Transform The South Baltic Area Into An Integrative, Sustainable And Year-Round Horse Tourism Destination, Which, In Addition To Classic Horse Riding, Offers Additional Attractions Related To Horses, Available To A Wide Range Of Recipients, Not Only Riders (E.G. Contemplation With Horses, Picnics With Horses). This Goal Is To Be Achieved By Building Regional Partnerships In The Field Of Horse Tourism, Pilot Implementation Of New Types Of Equestrian Routes And Developing Innovative Horse Tourism Offers In Cooperation With Small And Medium-Sized Enterprises From The Equestrian Industry In Five Partner Regions. An Integral Part And Connecting Element Of The Activities Is A Joint Repositioning And Image Campaign, Aimed At Changing The Perception Of Horse Tourism From An Exclusive Form Of Spending Free Time To A Form Available To Everyone, Regardless Of Social Status, Age, Physical Limitations Or Level Of Horse Riding Experience. The Aim Of This Open Pan-European Tender Is To Find An External Service Provider To Support The Partnership In The Development And Implementation Of This Campaign. In The First Stage, The Desired Change In The Image Of Horse Tourism In The South Baltic Area Will Be Communicated And Consolidated Among German Tourists Visiting This Region. Attracting This Target Group And Opening This Source Market Is In The Common Interest Of All Partner Regions, Which Is Why This Will Be Used As A First Common Test. Moreover, In This Context, Special Attention Should Be Paid To Promoting Horse Tourism Outside The Main Season, As Well As In Lesser-Known Locations Outside The Main Tourist Centers. However, In The Longer Term, It Is Intended To Use The New Visa
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