Tenders are invited for Digital Marketing & Growth Consultant - Lebanon Innovation. The consultant will be responsible for the following workstreams: 1. Digital Marketing Strategy Assess the current digital structure, traffic, and online user experience of the Lebanon Innovate portal Review existing social media channels and performance Design a digital marketing and media plan, including: Clear objectives and KPIs per channel Platform and outlet recommendations Ad spend scenarios and phasing (excluding actual ad budgets) Content types and formats Target audiences and segmentation Projected outcomes per objective and platform 2. Social Media Management & Lead Generation Manage and implement a lead generation-focused social media strategy Platforms: Meta (Facebook & Instagram) and LinkedIn Responsibilities include: Content planning and posting on Lebanon Innovate social media channels Coordination with the Communications Team on messaging and visuals Copywriting and creative direction for organic and paid posts Full responsibility for setting up, managing, boosting, and optimizing paid social campaigns Audience targeting, campaign optimization, and performance tracking Ongoing monitoring and refinement to improve reach, engagement, and conversions Timeline: Strategy design and setup: December 2025 Campaign implementation: January April 2026 3. SEM & SEO Assess feasibility and added value of: Google Search Ads Google Display Ads Support campaign setup and optimization if approved SEO support, including: Keyword research and mapping Keyword linking and on-page SEO optimization Recommendations to improve organic visibility and search performance 4. Content Uploading & Portal Support Support the Communications Team with bulk uploading of content to the Lebanon Innovate portal Ensure proper formatting, tagging, and categorization Coordinate closely with Communications and Content teams. Deliverables The consultant is expected to deliver: A Digital Marketing & Media Plan with KPIs, channel strategy, and projected outcomes Active social media management (posting + boosting) on Meta and LinkedIn Setup, execution, and optimization of paid social and SEM campaigns (ad spend excluded) Monthly performance reports (reach, engagement, leads, conversions, insights) SEO keyword list and on-page optimization recommendations Support with bulk content uploading and portal organization Reporting and Communication Reports to: Lebanon Innovate Communications Team Lead Regular coordination meetings (online) Ongoing communication with Communications, Content, and Design teams Clear documentation of campaign performance and recommendations Evaluation and Approval Performance will be evaluated based on: Quality and relevance of the digital strategy Effectiveness of social media management and lead generation Improvement in portal traffic and engagement Timely delivery and responsiveness Clarity and usefulness of reporting All deliverables are subject to review and final approval by the Lebanon Innovate Communications Team Lead. To apply, please submit your proposal (technical outlining the approach, methodology and timeline along with financial) and your resume and work or project portfolio by email to
[email protected] by December 23 , 2025. Tender Link : https://www.daleel-madani.org/calls-for-proposal
