Tenders Are Invited For Advertising And Marketing Services – Contracting Of Digital Communication And Visibility Services Of The Public System Of Social Services Of The Canary Islands Through An Open Procedure And Harmonized Regularization Of The Vice Ministry Of Equality And Diversity
Tenders Are Invited For Advertising And Marketing Services – Contracting Of Digital Communication And Visibility Services Of The Public System Of Social Services Of The Canary Islands Through An Open Procedure And Harmonized Regularization Of The Vice Ministry Of Equality And Diversity
Advertising And Marketing Services – Contracting Of Digital Communication And Visibility Services Of The Public System Of Social Services Of The Canary Islands Through An Open Procedure And Harmonized Regularization Of The Vice Ministry Of Equality And Diversity. The Purpose Of This Contract Is The Conception, Design, Execution And Comprehensive Evaluation Of A 100% Digital Institutional Campaign Promoted By The Ministry. This Campaign Is Articulated In Two Complementary Strategic Lines:● External Campaign, Aimed At Citizens, Aimed At Making Visible In A Clear, Attractive And Accessible Way The Resources, Initiatives, Values And Rights Linked To The Public System Of Social Services Of The Canary Islands. The Aim Is To Improve The Perception And Notoriety Of These Services Among The Population. Promoting Closeness, Knowledge And Institutional Trust.● Internal Campaign, Aimed At Technical Staff, Care Professionals, Collaborating Entities And Local Administrations That Make Up The Canary Islands System Of Social Services. Its Objective Is To Align Messages, Consolidate A Shared Visual Identity And Facilitate Internal Communication Tools, Reinforcing Cohesion Between Professionals And Entities In The Sector.
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