Tenders Are Invited For Advertising And Marketing Services – Media Buying Services 2025

Advertising And Marketing Services – Media Buying Services 2025. Full Provision Of Media Planning, -Buying, Content Development, Campaign Optimization And Reporting Services For The Domestic And International Student Recruitment Campaigns Of Budapest Corvinus University, As Well As For Increasing The Universitys Profile. The Purpose Of The Public Procurement Procedure Is To Select Service Providers With International And Higher Education Experience Who Are Able To Strategically Plan Complex, Multi-Channel Media Campaigns, Develop, Implement, Monitor And Evaluate The Content Received For The Campaign. Planned Quantity: 15 Campaigns According To The Technical Description And The Price Table That Are Part Of The Public Procurement Documents. The Tenderer Specifically Draws Attention To The Fact That The Quantity Recorded Here Is The Planned Quantity Calculated On The Basis Of Previous Years Experience, And Therefore Does Not Undertake To Implement The Indicated Quantity Of The Campaign. The Framework Amount Of The Public Procurement Procedure: Huf 157,480,000 Net (Framework Amount) Drawdown Obligation: The Bidder Undertakes To Exhaust The Framework Amount Up To 70% Of It, I.E. Huf 110,236,000 Net, According To The Draft Contract. Details Of The Service: The Bidders Task Is To Provide A High Level Of Media Buying Tasks Related To The Bidders Ongoing And Priority Communication-Marketing Campaigns. The Bidder Is Obliged To Provide The Following Services To The Bidder As Detailed In The Technical Description And The Price Table, Which Are Part Of The Public Procurement Documents: - Creation Of A Media Plan - Media Purchase - Ppc Campaign Setup And Optimization, A/B Testing, Conversion Tracking Setup - Reporting (Monthly Report, Ad Hoc Campaign Report) - Campaign Management According To The Detailed Description Contained In The Technical Specification, The So-Called The Following Tasks Are Part Of The Basic Package: 1. Creating A Media Plan 2. Media Buying 3. Ppc Campaign Setup And Optimization 4. Campaign Management 5. A/B Testing 6. Setting Up Conversion Tracking 7. Monthly And Ad Hoc Reports - In Hungarian And English According To The Detailed Description In The Technical Description, The Tasks That Are Not Part Of The Basic Package Are: 1. Campaign Closing Report - In Hungarian And English 2. Dashboard Creation And Maintenance 3. Benchmark-Based Campaign Analysis And Proposal As Detailed In The Technical Description, The Bidder Must Provide Professional Advice In The Following Areas: 1. Media Planning Expert 2. Ppc Expert / Advertising Manager 3. Social Media Campaign Manager 4. Video Campaign Expert 5. Adtech / Tracking Specialist 6. Data Analyst / Media Researcher 7. Project Manager Professional Expectations: The Service Must Be Closely Aligned With The Annual Budapest Corvinus University To Its Recruitment Cycles, Ensuring That Media Planning And Timing Of Campaigns Support The Effectiveness Of The Institutions Student Recruitment Processes. During The Planning, The Media Market Specificities Of The International Target Groups Must Be Taken Into Account, Including The Prefe Of The Target Countries