Tenders Are Invited For Advertising Campaign Services – Further Development And Implementation Of The Publicity Campaign For The Thuringian Family App

Advertising Campaign Services – Further Development And Implementation Of The Publicity Campaign For The Thuringian Family App. Further Development & Continuation Of Existing Campaign Motifs • Further Development Of The Campaign Design (More Imagery, Away From A Pure Headline Campaign) → Development Of Additional Campaign Motifs In A Revised Design For The Continuous Promotion Of The Thuringian Family App • Creation Of Topic-Specific Campaign Motifs O Childrens Day (June 1St & September 20Th) O Family Day (May 15Th) O Christmas O Halloween O And Similar • Creation Of Digital Advertisements O Reel Ads Fb/Insta O Carousel Ads Fb/Insta O Story Ads Fb/Insta O Video Discovery Ads Youtube O In-Stream Ads Youtube O Or Comparable Media • Creation Of Analogue Advertising Materials O Large Format And Billboard Motifs O Citycards Motifs O Information Flyers For Families & Providers O Creation Of Additional Advertising Materials O Public Transport Advertising O Radio Advertising O Cinema Advertising • Support In The Strategic Development And Expansion Of Social Media Activities O Reach Campaign O Influencer Campaign O Creation Of A “Social Media Kit” With Post And Reel Templates For Adobe Express And Canva O Development Of A Concept For Recurring Formats With Corresponding Templates (See Above) • Support In Event Organization For Trade Fairs And Theme Days O Development Of Stand Concepts And Their Implementation O Commissioning Of Promotion Teams O Commissioning And Support Of Logistics Companies O And Similar Implementation Of Media Planning, Placement Of Advertising Measures O Creation Of Media Planning For Each Year 2026 And 2027 O Coordination, Coordination And Booking Of Advertising Space As Well As Placement Of Digital Advertisements O Social Media Ads Fb/Instagram O Digital Advertisements In Daily Newspapers (Including Funke Medien) O Web Banners For Apps And Websites O Ooh Outdoor Advertising: Large-Scale Posters O Placement Of City Cards O Public Transport Advertising O Daily Newspapers O Radio Advertising O Cinema Advertising Further Development Of The Campaign According To The Expansion Stage • Development Of A Communication Strategy For The New Functions The Family App → Social Media Ads → Development Of Suitable Advertising Materials → Explanatory Videos For The Landing Page And Social Media Creation Of Print Templates For Advertising Materials O Development Of Ideas And Suggestions For Advertising Materials For The Respective Target Groups O Families O Seniors O Children O Providers Accompanying Arrangements/Project Management/Advice • Kick-Off By Arrangement At The Ministry Headquarters In Erfurt • Appointment Of A Person Primarily Responsible Within The Agency And A Deputy • Participation At Internal And External Presentation Dates, E.G. Basic Presentation And Presentation At The Tmsgaf Premises, If Necessary, Attendance And Participation In Press Discussions And Conferences • Weekly Jour Fixes (Viko) For Regular Consultation And Coordination Of Project Statuses And Project Management Notes The List Is Not Exhaustive And Only States The Minimum Requirements. The Specific Measures And The Order Of Implementation Are

4,20,168 - EUR

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Global Tender Document	9558928a-8e04-4ddb-b38a-88de7e52e091.html