Tenders Are Invited For 2025/122 Digital Marketing Agency Service For Various Programs And Services

2025/122 Digital Marketing Agency Service For Various Programs And Services.Provision Of A Digital Marketing Agency Service, Under The Terms And Conditions Defined In The Technical Specifications, Which Includes Support In The Creation And Development Of Digital Marketing Campaigns For The Programs And Services Of The University Of Barcelona, The School Of Modern Languages (Eim) And Hispanic Studies (Eh), As Well As Web Analytics And Search Engine Optimization Consulting Services (Seo). The Object Contains The Following Services:- Marketing Services Includes The Following Services: Ads On Google Advertising Networks (Adwords And/Or Display According To The Defined Strategy). Ads On Social Networks (Facebook, Instagram, Spotify And/Or Tik Tok According To The Defined Strategy). Results Tracking.Or The Programs And Services To Be Promoted Are: University Masters Of The Ub. Language Courses From Various Calls From The School Of Modern Languages. Spanish And Spanish Culture Courses From Various Calls For Hispanic Studies.- Analytics Consulting Services For The Websites Of The University Of Barcelona And The Official E-Commerce Website Of The Ub (Https://Shop.Ub.Edu) By Que Fa:O Web Analytics.O Services Of Optimization For Search Engines Or Search Engine Optimization (Seo). Or Optimization Services For Generative Search Engines Of Artificial Intelligence Or Generative Engine Optimization (Geo). The Object Does Not Include The Creation Of Banners Or Images Necessary For The Campaigns That Will Run In Charge Of The University Of Barcelona, Although Yes That Advice And Improvement Proposals May Be Required In The Preparation Of The Same The Time To Establish New Graphic Lines.