Request for Proposal For Establish The Kukuyacu Brand In The Modern Retail Trade

Request For Proposals For Establish The Kukuyacu Brand In The Modern Retail Trade Kukuyacu Brand Launch 2. Objective Of The Service The Selected Agency Will Be Responsible For Developing And Executing A Launch Plan To Establish The Kukuyacu Brand In The Modern Retail Trade. The Key Objectives Are: To Establish Kukuyacu As A Trusted And Visible Retail Chicken Brand In Key Urban Markets. To Drive Initial Penetration Through Key Supermarket And Minimarket Listings. To Build Product Visibility And Trial Via In-Store Branding, Sampling, And Retail Engagement. To Create Measurable Sales Momentum In The First 3 Months Post-Launch. 3. Scope Of Services & Expected Deliverables The Agencys Proposal Must Outline Its Approach And Capability To Deliver The Following: Market Due Diligence Report: Including Outlet Mapping, Competitor Analysis, And High-Potential Target List. Launch & Penetration Strategy: A Detailed Plan Covering Priority Areas, Trade Marketing Actions, Pricing/Promotion Recommendations, And Success Metrics (Kpis). Stock & Product Mix Proposal: Initial Volume Recommendations Per Sku And Customer Type. Performance Tracker: A Template For Weekly Monitoring Of Sales, Outlet Activation, And Visibility. Activation Plan: A Visual And Logistical Plan For In-Store Visibility And Consumer Sampling Events. 4. Proposal Submission Requirements Your Technical And Financial Proposal Must Include: A) Technical Proposal: Company Profile And Relevant Experience In Fmcg/Retail Launch. Understanding Of The Brief And Your Proposed Strategic Approach. Detailed Work Plan And Timelines Aligned With The Project Phases. Cvs Of Key Team Members Who Will Be Assigned To The Project. Two (2) Certificates Of Good Completion For Similar Projects. B) Financial Proposal: A Detailed Cost Estimate For The Entire Scope Of Services, Inclusive Of All Taxes. Clear Breakdown Of Costs (E.G., Man-Hours, Activation Costs, Etc.). Proposed Payment Terms. 5. Administrative Requirements (Mandatory) Bidders Must Include Copies Of The Following Documents: Registration Certificate Issued By Rdb. Valid Tax Clearance Certificate From Rra. Valid Rssb Clearance Certificate. Proof Of Payment Of A Non-Refundable Fee Of Rwf 10,000 To Avipro Rwanda Ltd, Account No: 00062-06977842-28 (Bank Of Kigali). Location: Kigali Deadline: Friday, 05/12/2025 17:00 Tender Link : Https://Www.Jobinrwanda.Com/Index.Php/Job/Tender-Notice-Proposal-Kukuyacu-Brand-Launch

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