Prior Information Notice For Miscellaneous Business And Business-Related Services – Creation Of A Communication Campaign In Favor Of Organic Meat (Beef, Veal, Lamb) In France.

Prior Information Notice For Miscellaneous Business And Business-Related Services – Creation Of A Communication Campaign In Favor Of Organic Meat (Beef, Veal, Lamb) In France.. Supporting A New Cycle After Several Years Of Decline, By Concentrating Efforts Towards A Fairer Promotion Of The Offer Of Organic Meats And By Making People Want To Consume Them, Ultimately Developing Sales, Such Is The Objective Of The Livestock And Organic Meats Sector Through This Communication Campaign. There Are Many Reasons To Choose Organic Meat: Organic Meat Is The Promise Of “Eating Well” In A Societal Context Where Environmental And Climatic Issues Are - And Will - Remain Important Topics In The News And Impactful In The Choice Of French Consumers. It Is The Promise Of Quality Meat Produced With Respect For The Environment, Our Territories And Our Heritage, According To Strict Specifications. Choosing Organic Meat Also Means Supporting A Sector, Proud Of Its Products, And Committed To A Sustainable Approach Aimed At Protecting Biodiversity And The Health Of Consumers Today And Tomorrow. This Campaign Will Reach Both Distributors And Consumers, And Will Also Include An Activation Component Towards Commercial Catering. Actions Will Include Press And Public Relations, And Awareness Raising Aimed At Popularizing Messages On Organic Farming To Identified Targets.