Tenders Are Invited For Provision Of A Digital Marketing Agency Service, Under The Terms And Conditions Defined In The Technical Specifications, Which Includes Support In The Creation And Development Of Digital Marketing Campaigns For The Programs And Services Of The University Of Barcelona, The School Of Modern Languages (Eim) And Hispanic Studies (Eh), As Well As Web Analytics And Search Engine Optimization (Seo) Consulting Services. The Object Contains The Following Services:- Marketing Services I Include The Following Services:  Ads On Google Advertising Networks (Adwords And/Or Display Depending On The Strategy Defined). Ads On Social Networks (Facebook, Instagram, Spotify And/Or Tik Tok Depending On The Strategy Defined). Monitoring Of Results.O The Programs And Services To Be Promoted Are: Ub University Masters. Language Courses Of Various Calls From The School Of Modern Languages. Spanish And Culture Courses Spanish For Several Calls For Hispanic Studies.- Analytics Con

Provision Of A Digital Marketing Agency Service, Under The Terms And Conditions Defined In The Technical Specifications, Which Includes Support In The Creation And Development Of Digital Marketing Campaigns For The Programs And Services Of The University Of Barcelona, The School Of Modern Languages (Eim) And Hispanic Studies (Eh), As Well As Web Analytics And Search Engine Optimization (Seo) Consulting Services. The Object Contains The Following Services:- Marketing Services I Include The Following Services:  Ads On Google Advertising Networks (Adwords And/Or Display Depending On The Strategy Defined). Ads On Social Networks (Facebook, Instagram, Spotify And/Or Tik Tok Depending On The Strategy Defined). Monitoring Of Results.O The Programs And Services To Be Promoted Are: Ub University Masters. Language Courses Of Various Calls From The School Of Modern Languages. Spanish And Culture Courses Spanish For Several Calls For Hispanic Studies.- Analytics Consulting Services For The Websites Of The University Of Barcelona And The Official Ub Merchandising E-Commerce Website (Https://Shop.Ub.Edu) For What It Does: O Web Analytics.O Optimization Services For Search Engines Or Search Engine Optimization (Seo). O Optimization Services For Artificial Intelligence Generative Search Engines Or Generative Engine Optimization (Geo). The Object Does Not Include The Creation Of Banners Or Images Necessary For The Campaigns That Will Be Run By The University Of Barcelona, Although Advice And Improvement Proposals May Be Required In The Preparation Of The Same When Establishing New Graphic Lines.