Tenders Are Invited For Public Relations Services - Procurement Of Media And Communication Services

Public Relations Services - Procurement Of Media And Communication Services. The General Business Contract Consists Of Appearances And Related Services In County, National Dailies, Weekly, Fortnightly And Monthly Newspapers, Public Advertising Surfaces, Electronic Media (Local, National Tv And Radio Channels) And Online Advertising Surfaces Related To The Activities Of The Kkettk Foundation, Up To A Maximum Net Frame Amount Of Huf 2,500,000,000, Content Specified In The Ad Hoc Orders Issued By The Customer And According To Conditions. In Particular, The Service Includes The Following Activities, As Well As The Delivery Of The Following Deliverables: A) Creative Marketing Communication Strategy And Brand Communication Planning, Formulation Of Messages, B) Creative Planning, C) Creative Implementation And Production, D) Media Planning, E) Media Booking, F) Conducting An Informative Media Campaign Related To The Event Of The Bidder As A Cultural Institution Affecting The Entire Hungarian Population, G) Media Planning And Shopping Activity, H) Conducting Advertising Campaigns And Media Campaigns Lasting Several Months, Planned For 3 Months (Related To The Event Of A Cultural Institution, Related To A Social Issue) On Tv, Radio, Online, Print, Public Spaces. The Winning Bidders Task Is Also To Verify The Campaigns And Appearances - Depending On The Nature Of The Task (Media Or Creative) - At Least By Handing Over The Result Products Listed Below (Hereinafter: Results): A) At The Start Of The Given Campaign, Handing Over A Tv Spot To The Customer In 4K And/Or Full Hd Quality And, If Necessary, With Alternative Extensions (Mkw, Mp4 And Ready-To-Broadcast Mxf, Etc.), B) Billboard, Citylight And The Transfer Of Creative Or Media Material Of A Public Media Surface In A Resolution Of At Least 300 Dpi, In The Size Required For Reprinting, Also In Layers; C) Delivery Of All Size Mutations Of Online Banners In Both Ad-Server And Non-Ad-Server Versions, So That They Can Be Used In A Subsequent Or Even A Different Campaign (No Mutation Fee Can Be Charged For The Delivery Of The Non-Ad-Server Version); D) Radio: Delivery Of Completed Radio Spots With Mp3 And Waw Extensions; E) Press And Other Creative Materials: Transfer Of Images And Materials To The Customer In 300 Dpi Resolution, In The Size Required For Reprinting, Also In Layers. The Customer Receives All Of These At The Start Of The Campaign And Can Use Them Without Limit. F) Television: Delivery Of Finished Video Spots And Social Advertising Spots (Tcr) With Mp4 Extension And, If Required, With Alternative Extension (E.G. Mkw, Mov, Avi, Etc.).