Tenders Are Invited For Marketing Planning And Implementation Partner

The Kotkan-Hamina Regions Educational Municipality Association, Or Ekami, Is Looking For A Partner For Marketing Planning And Implementation. The Purpose Of Procurement Is To Implement Ekams Strategy Through Marketing Methods In The Best Possible Way In Accordance With Our Values ​​And Goals. Our Operations Are Based On Customer Orientation, Working Together, And The High Quality Of Education, Training And Services. Succeeding Together Means Achieving The Goals Set For Us As A Result Of Working Together. Successes Increase The Joy, Enthusiasm And Well-Being Of Work And Learning. The Task Of Marketing Is To Increase And Strengthen Ekams Visibility On Multiple Channels, Repeatedly And In Accordance With The Brand Guidelines, Especially In Kymenlaakso, But Also In Its Surrounding Areas. Certain Fields And Educational Offerings Are Aimed At The Entire Area Of ​​Finland. Ekams Target Group Is Wide, From 15-Year-Old Compulsory Education To 60-Year-Old Adults Working Or Unemployed. This Increases Multi-Channels And The Need To Be Well Informed About The Possibilities Of Different Channels. Ekams Own Marketing Resources Are Limited, So Good Ideas And Cost Efficiency Are Important In Everything We Do. The Marketing Partner Is Expected To Bring A Very Professional And Cross-Channel Perspective To The Marketing Of Vocational Education. We Require Our Partner To Have Strong Experience In Multi-Channel Marketing, Focusing Mainly On Digital Marketing. The Partner Must Have Experience In Marketing Aimed At The Training Provider. We Need A Marketing Planning And Implementation Partner To Plan Ekams Customer Acquisition Comprehensively Or Per Project. With The Help Of A Partner, We Gain Visibility For The Brand, Trainings And Activities In Channels Suitable For Ekams Target Groups. Operational Planning Can Include The Planning And Implementation Of Various Marketing Campaigns And Concepts Both Locally And Nationally. Operational Planning And Implementation Of Marketing Campaigns• Planning, Implementation And Reporting Of Campaigns And Concepts - Design Work For Printed, Audio And Digital Media - Carrying Out Investigations And Research Necessary For Planning, E.G. Surveys - Media Selection Together With The Subscriber, Media Space And Visibility Reservations - Content Implementation, Such As Texts, Graphic Design, Videos, Animations For Various Advertising Media - Social Media Content Design, Digital And Social Media Advertising - Design And Implementation Of The Campaign Website Or Landing/Campaign Page - Reporting On Campaign Analytics - Event-Related Visibility Planning And Implementation - Digital Service Requiring Special Skills (E.G. Google Advertising, Search Engine Optimization, Tiktok, Youtube, Snapchat, Spotify) Visibility Planning, Graphic Design, Photography, Video Production And Content Production. The Service May Contain Digital Implementations Or Partial Implementations Of The Campaign, For Example Video Campaigns. All Measures Are Carried Out In Cooperation With Ekams Marketing. The Procurement Unit Does Not Commit To Certain Procurement Quantities During The Contract Period, But Services Are Ordered Based On Ekams Needs. Ordering Practice The Customer Places The Order By Phone, E-Mail Or Verbally. The Service Provider Must Always Deliver The Order Confirmation Immediately After Receiving The Order, But No Later Than Two (2) Business Days From The Date The Order Was Sent. Since The Spectrum Of Subscribers Is Wide, Standard Order Forms Can Be Made By The Subscriber During The Contract Period, For Example, So That The Ordering Practice Is As Uniform As Possible. The Subscriber Can Also Ask The Service Provider For A Price Estimate Or A Service Survey Before The Order, Which Are Not Considered The Aforementioned Order And Do Not Bind The Subscriber Himself. In The Order Confirmation, The Service Provider Must Always Provide A Written Estimate Of Working Hours Based On The Service Content Presented By The Customer, The Order Completion Date And The Price Of The Order And The Pricing Basis (E.G. Hourly Priced Work Or Project Price). If The Given Written Estimate Of Working Hours Or The Completion Date Changes Later, In The Case Of An Order For A Justified Reason Attributable To The Customer Or The Service Provider, The Service Provider Is Obliged To Notify The Customer In Writing Of Any Changes To The Working Hour Estimate/Costs/Schedule In Advance, So That It Has The Right To Bill For The Service.