Tenders Are Invited For Advertising Management Services – Advertising Insertion Services In The Media And Other Media Through The Media Agency Of The Móstoles City Council

Advertising Management Services – Advertising Insertion Services In The Media And Other Media Through The Media Agency Of The Móstoles City Council. The Purpose Of This Document Is The Contracting Of The Provision Of A Media Agency Service For The Management Of The Publication Of Information, Advertising, Communication And Sponsorship Elements Concerning The Scope Of The City Council Of Móstoles In Different Media And Supports (Press, Magazines, Radio, Television, Outdoor, Social Networks And Internet Portals). This Contract Aims To Cover The Need For Intermediation With The Media Through Expert Companies That, In Addition To Carrying Out This Management, Advise, Where Appropriate, On The Advertisements. And Different Advertising Campaigns And Marketing Interventions With All The Actions That Can Be Assessed As Necessary For This, To Ensure Greater Quality And Dissemination Of The Events Promoted By The Móstoles City Council. To Carry Out The Selection Of Supports And Media, The City Council Of Móstoles Will Continue With The Principles That Should Govern Institutional Advertising, That Is, The Principles Of Transparency, Efficiency, Effectiveness, Free Competition And Non-Discrimination. It Will Be The City Council Of Móstoles That, Through The Corresponding Municipal Service, Will Issue The Insertion Orders To The Winning Company With Indication Of The Means And/Or Supports To Be Contracted.