Tenders are invited for Social Media Training-Beqaa Bar Elias. Deadline: Saturday, 08. Nov 2025 Background to LUPD: LUPD is a national non-governmental organization. LUPD is committed to advocating for a society built on principles of social justice, human rights, equality, and solidarity. LUPD work is based on the principles of the UN Convention on the Rights of Persons with Disabilities: Respect for difference, dignity and autonomy, and respect for persons capacities / Accessibility / Non-discrimination / Participation and inclusion / Equal opportunities for women, men and everybody. LUPD was keen on gender in its training programs, outreach, rehabilitation, employment and follow-up projects that we have carried out for the past three decades. The percentage of females exceeds males by a slight difference in total (54% females, 46% males), even though Females with disabilities are more likely to be marginalized by the family, the local environment and society, which required greater efforts by the implementing program teams, in addition to mitigating violence against WGwDs. The multiple crises in Lebanon have aggravated pre-existing vulnerabilities and a challenging humanitarian situation for the most vulnerable Lebanese, as well as for different refugees in Lebanon, and for migrant workers. Consequently, they disproportionately affect people with disabilities. LUPDs programs have responded, providing emergency relief and rehabilitation for refugees, promoting inclusive, accessible schools and access to employment, engaging people with disabilities in local decision making and monitoring progress on disability rights across the country. In partnership with CBM, and funded by BMZ, LUPD launched the project Enhancing food security and strengthening socio-economic resilience in crisis on community-level in Bekaa Valley, Mount Lebanon and South Lebanon. The project aims to support vulnerable people with and without disabilities to be more resilient in times of crisis by strengthening their livelihood and food security and promoting social cohesion at the community level. 2. Objective The main objectives of this consultancy are to: Build practical social media management skills: Equip participants with the ability to plan, create, schedule, and manage content across multiple social media platforms effectively. Strengthen strategic understanding: Enhance participants knowledge of social media strategies, audience engagement, analytics, and monitoring tools to achieve organizational communication goals. Promote content innovation and quality: Enable participants to produce high-quality, accessible, and engaging content tailored to different audiences, including people with disabilities. Develop sustainable social media practices: Support LUPD in creating a long-term social media management plan, including posting schedules, audience engagement strategies, and evaluation metrics. Enhance organizational visibility and advocacy: Leverage social media to increase awareness of LUPDs programs, advocacy efforts, and initiatives targeting vulnerable communities. Foster capacity for ongoing learning: Build participants confidence and ability to adapt to evolving social media trends, tools, and challenges, ensuring continuous improvement beyond the training 3. Scope of Work The consultant will be responsible for: Needs Assessment Conduct a needs assessment to identify participants current social media skills, knowledge gaps, and organizational requirements. Prepare a brief report summarizing findings and recommended focus areas for the training. Training Design Develop a customized training curriculum covering: Overview of relevant social media platforms, including major platforms such as Facebook, Instagram, Twitter, LinkedIn, and any others relevant to LUPDs objectives. Content strategy, planning, and storytelling for organizational impact Best practices for creating accessible and inclusive content (text, images, video) Social media tools, scheduling applications, and content management systems Community management, audience engagement, and building online communities Basics of paid social media campaigns Monitoring, evaluation, and analytics tools (e.g., Facebook Insights, Google Analytics) Crisis management, online reputation management, and social media policies Prepare supporting materials, templates, and practical exercises aligned with the training objectives. Ensure content is inclusive, practical, and aligned with LUPDs advocacy goals. Training Delivery Conduct 5 interactive training sessions (45 hours per session) using a mix of presentations, group discussions, hands-on exercises, and real-life case studies. Include exercises such as drafting posts, scheduling campaigns, analyzing analytics reports, and simulating community engagement scenarios. Assessment and Evaluation Conduct pre- and post-training assessments to measure learning outcomes and improvements in participants skills. Collect participant feedback to evaluate training effectiveness and applicability. Follow-up and Support Provide post-training support, such as Q&A sessions or one-on-one coaching, for a specified period. Advise LUPD on ongoing best practices for sustainable social media management. Assist in creating a monitoring and reporting framework with KPIs, analytics tracking, and templates for future use. Documentation and Reporting Prepare and submit a comprehensive final report including: Summary of training activities conducted Assessment results and participant feedback Challenges encountered and solutions applied Recommendations for further capacity building and social media strategy improvements Provide a resource pack with templates, checklists, guides, and materials for ongoing reference. 4. Deliverables The consultant is expected to provide the following: Needs Assessment Report Summary of participants current social media skills, knowledge gaps, and organizational needs. Recommendations for focus areas and training approach. Customized Training Curriculum and Materials Detailed curriculum covering all agreed topics. Practical exercises, handouts, templates, and guides for participants. Resource pack including checklists, content calendars, and best practice guides. Training Sessions Delivery of 5 interactive training sessions (45 hours each) incorporating presentations, group discussions, hands-on exercises, and real-life case studies. Participant Assessment Reports Pre- and post-training assessments measuring skill improvement and learning outcomes. Summary of participant feedback on training effectiveness and applicability. Follow-up Support Documentation of follow-up support provided (e.g., Q&A sessions, coaching, or guidance). Recommendations for applying training in practice and sustaining social media management. Final Consultancy Report Comprehensive report summarizing all activities conducted. Assessment results and participant feedback. Challenges faced and solutions applied. Strategic recommendations for ongoing social media management and capacity building. 5. Qualifications and Experience The ideal consultant should possess: A minimum of 3 years of experience in social media management and digital marketing. Proven track record in designing and delivering social media training programs. Strong knowledge of current trends, tools, and best practices in social media. Experience in creating accessible and inclusive content suitable for people with disabilities (e.g., alt text, captions, simple language). Excellent facilitation, communication, and interpersonal skills, with the ability to engage participants of varied skill levels. Experience working with NGOs or similar organizations is an advantage. Ability to develop tailored content and practical exercises to build participants skills and confidence. Demonstrated capacity to coach or mentor staff to independently manage social media platforms post-training. Ability to align social media strategies with organizational goals, advocacy objectives, and audience engagement. Experience in monitoring, analyzing, and reporting on social media performance (KPIs, analytics, and impact). Flexibility and adaptability to work with multiple social media platforms and emerging digital tools. 6. Application Submission Interested candidates should submit their applications to info@lupd-lb.com, using the position name as the email subject. Applications submitted without the specified subject line will not be considered. Applications must include: Technical Proposal outlining the candidates understanding of the task, proposed methodology, and training approach. Curriculum Vitae (CV) detailing relevant experience and qualifications. Financial Proposal specifying consultancy fees per session. 7. Payment Terms Payments will be made after finalizing the whole training process with each group. 8. Evaluation Criteria Proposals will be evaluated based on the following: a. Demonstrated expertise and experience Relevant qualifications, prior experience in social media management, and training delivery. b. Clarity and suitability of the proposed training program Appropriateness of methodology, content, and approach to meet LUPDs objectives. c. Budget reasonability and transparency Cost-effectiveness, clarity, and justification of consultancy fees. Tender Link : https://www.daleel-madani.org/calls-for-proposal
