Tenders are invited for Producer/Production House - VOX POP Series October, 2025 India Closing Date: 5 Nov 2025 Type: Consultancy Themes: Gender/Health Terms of Reference Producer/Production House - VOX POP Series October, 2025 India Top Line Objectives: Girl Effect India is seeking an expert producer/production house specialising in vox pops from the streets style content to execute a relatable and engaging series of interviews with young girls and boys across Delhi and one other city. The interviews would cover nuggets from digital lives, with a sharp focus on Technology Facilitated Gender Based Violence [TFGBV] or Tech Hinsa. The series will consist of 10 episodes with a duration of approximately 90-120 seconds each. This vox pop series will be a part of our larger campaign around TFGBV. The vox pop style will allow us to capture the gamut of experiences boys and girls undergo in digital spaces while seeding new vocabularies of respect, accountability, and empowerment. It will spark conversations within young audiences, while also presenting girls with stories that make them feel less alone in their experiences of the internet. The series will also feature boys as allies, sparking reflection and accountability. Through candid exchanges with young people, it aims to normalise talking about these isolating experiences and make the overall campaign a space built for and by young people. Who We Are Girl Effect (GE) is an international non-profit that connects girls to the resources and support they need to overcome barriers, see themselves differently and unleash their full potential. We believe that the most powerful force to break the cycle of intergenerational poverty is GIRLS. When you connect GIRLS to what they need, unleash the limits communities set for them, and change how girls see themselves- they change the world. Thats the Girl Effect. Our approach redefines what girls think they can and should do. We do this by building digital and media technologies that girls want, trust and need. From chatbots and applications to chat shows and TV dramas, our approach uses modern technologies to reach girls where they are today. Our reach is 23 million and counting. We are girl centered. We engage girls through evidence based social and behavior change. We meet girls where they are today, in the spaces, on the platforms and channels they trust and love. We work with governments to transform systems to work for HER. We reach girls across the world, where they are -online and offline, to support them at the critical moments in life when choices around their health, education and economic future need to be made. We use our expertise in behavior change science to motivate and equip girls with information and support to help them see a different future for themselves, act on those choices, and drive greater demand for the opportunities and services available to them. Chhaa Jaa in India, Tujibebe in Tanzania, and Yegna in Ethiopia are some of our youth brands. They exist across multiple channels - digital ( Meta, Google and other SM platforms), TV, radio, print and offline. Where required and relevant, we also use white label brands for specific campaigns. Girl Effect in India In 2019, Girl Effect launched Chhaa Jaa, a digital-first youth programme that helps girls in India build the confidence to make choices and changes in their lives - from accessing information about her body and services around her, to negotiating about education choices or whether to use contraception. Chhaa Jaa was designed keeping in mind adolescent girls between 17-19 years, currently in higher education, and accessible online via mobile, whether girls own or borrow a mobile phone. Over the last four years, we have invested in setting up key online assets and infrastructure that can be leveraged to deliver programmes under a range of thematics for older adolescent girls. We have built a multi-product digital ecosystem of products - across broadcast and interactive features - that are social media-based and available to girls whenever they need it. This includes: Inspiring and enabling social and behavior change content on Facebook, Instagram, and YouTube through Chaa Jaa A chatbot on Facebook Messenger and WhatsApp that allows girls to explore taboo topics in a safe 1:1 space and nudges them to connect her with health services called Bol Behen And a website aggregating youth-friendly services and is updated regularly with blog content. A girls-only Facebook group to experience social support and a sense of community, called BAK BAK Gang About The Programme CTRL + SHIFT + RESPECT, Girl Effects programme on Technology-Facilitated Gender-Based Violence, is designed to ensure that girls and young women not only exist but thrive in digital spaces. The programme blends digital engagement with grounded community intervention to spark lasting, gender-transformative change. We work alongside adolescents, parents, community leaders and service providers to challenge the norms, attitudes and systems that enable technologyenabled abuse to persist. At its heart, the programme is driven by a clear goal: to empower girls and young women to learn, lead and thrive in a digital world free from harassment and online abuse. To move towards this vision, we champion digital literacy and awareness of rights so that girls and young women can navigate online spaces with confidence. We spark conversations and action among boys, parents, educators and communities to shift perceptions and actively prevent harm. And we connect those affected by online violence with the support they needlinking them to organisations, government bodies, law enforcement and legal networks already working to protect and uphold their rights. Background In a 2025 survey across 10 major Indian cities, over half the respondents - 51% said that online gender-based violence feels even more serious than physical violence. They said the damage wasnt just digital. It was affecting their mental health, career, and reputation. And it didnt end with the screen. 65% reported anxiety, depression, and fear of even using the internet again. Thats why this conversation matters. Because tech-based violence is real. And its happening now - to someone we know, or maybe even to you. And there is an urgent need to stop it. Because not all violence leaves bruises. Some of it shows up in notifications. Programme Objectives Objective 1 Enable Safe Digital Access for Girls: Equip adolescent girls and young women with digital literacy skills and knowledge of their rights. Objective 2 Increase Awareness of TFGBV: Build awareness and knowledge among girls, boys, parents, educators and community members on TFGBV and ensure their active participation in mitigating risks. Objective 3 Facilitate linkages to support services: Facilitate and enable service access through collaborations and partnerships with community-based organisations, government, police, legal and support services that have already established support systems and resources for survivors of online harassment and abuse. About This Assignment Within this backdrop, as part of the larger content strategy, Girl Effect is looking to produce a vox pop series that, under its Ctrl + Shift + Respect initiative, uses relatable, anecdote-style narrative building to spotlight the realities of TFGBV while sparking a conversation of accountability and change among young audiences. We are looking for an expert producer/production house specialising in vox pops from the streets style content to execute a relatable and engaging series of ten episodes where young girls and boys across Delhi and one other city are interviewed about their digital lives, with a sharp focus on Technology Facilitated Gender Based Violence or Tech Hinsa. This vox pop series will be a part of our larger campaign around TFGBV. Our core thought is: when girls take back CTRL and boys understand that real rizz is RESPECT, digital spaces become safer and freer for everyone. The series will be divided into 2 parts with a total of 10 episodes. The two parts will allow us to capture the gamut of experiences boys and girls undergo in digital spaces while seeding new vocabularies of respect, accountability, and empowerment. The series will be released in a phased manner in the months of February and March. Duration of each episode: 90-120 seconds Number of episodes: 10 episodes [9:16] Release Timeline: Starting on February 1st week, in a phased manner Language: Conversational Hinglish Scope of Work We are looking for a seasoned producer/production house to do end-to-end production for this series. The scope will include, but not be limited to: Working with Girl Effects internal team to understand the project brief Onboard or collaborate with an experienced writer, DoP, editor and interviewer who will work on the project in consultation with GE Coordinating with the team to lock all scripts and questions across 10 episodes Collaborating and coordinating with the team to lock the production schedule Collaborating and coordinating with the team to lock all edits All creative materials, including concepts, scripts, casting choices, and final edits, will be subject to approval by Girl Effects internal team. The producer/production house must remain flexible to incorporate feedback and revisions as needed Lead casting for the interviewer and locking it with the team Editing and producing 10 episodes across at least 2 cities [Delhi and one more city] Ideating and creating promotional content such as shorter cuts of all episodes, series teasers and BTS content for the series to be released on Meta and YouTube for promotional purposes Working with the Girl Effect team to get approval at every stage of the production process What Youll Do Developme Tender Link : https://reliefweb.int/job/4182858/terms-reference-producerproduction-house-vox-pop-series-october-2025-india
