Quotation Are Invited For Trainer Branding, Packaging, And Marketing Strategy (Digital Marketing And Design Support)

Quotation are invited for Trainer Branding, Packaging, and Marketing Strategy (Digital Marketing and Design Support). 1. Objective of the Assignment The main objective is to strengthen MSMEs branding and market positioning by improving their packaging, design identity, and digital communication tools as needed. The expert will work closely with each MSME to support in at least three of the below areas, based on the needs of each MSME : Develop or refine brand identity elements (logo, colors, typography). Improve product packaging design and labelling layout. Support digital marketing presence, including social media optimization and content creation. Design professional e-cards, company profiles, e-brochures, and product labels. Enhance MSMEs visibility and customer engagement across online and offline channels. 2. Scope of Work The expert shall: Deliver three one-on-one clinics per MSME (2 hour each) focusing on: o Session 1: Branding and marketing assessment, review of brand identity, logo, and current packaging. o Session 2: Marketing strategy design market positioning, storytelling, and digital presence. o Session 3: Practical design support finalizing logos, labels, social media visuals, and e-materials. Provide hands-on design guidance (brand toolkit, templates, visuals). Support MSMEs in creating or improving digital company profiles, e-brochures, and online content. Ensure all designs and materials follow modern marketing principles and brand coherence. Advise MSMEs on digital marketing tools and cost-effective promotional strategies. 3. Expected Deliverables Branding and marketing assessment report per MSME. Refined or newly designed logo and packaging concept per MSME. Digital materials: e-cards, company profiles, e-brochures, or label designs. Digital marketing strategy summary per MSME (recommended tools and posting plan). Attendance sheets and session reports. Final summary report highlighting all MSME branding upgrades and visual improvements. 4. Duration and Timeline Total MSMEs: 13 Clinics per MSME: 3 sessions (2 hour each) Implementation Period: 3 November 28 November 2025 Sessions will take place on-site at MSME premises in West Bekaa and/or South Baalbek. 5. Qualifications and Experience Degree in Marketing, Graphic Design, Communication, or Digital Media. Minimum 5 years of experience in brand strategy, packaging, and digital marketing. Proven expertise in graphic design tools (Adobe Suite, Canva, etc.). Experience supporting MSMEs or small brands in improving their visual identity and online presence. Strong understanding of social media trends and brand storytelling. Excellent communication skills in Arabic (English is an asset). 6. Selection Criteria Technical proposal and methodology Experience in branding and digital marketing Financial competitiveness Availability and timeline compliance 35 % 30 % 25% 10 7. Reporting and Supervision The expert will report directly to the MDSF Project Manager and coordinate closely with the MDSF communication and technical teams to ensure consistency across MSME outputs and materials. 8. Payment Terms 100 % payment after completion of the one-on-one clinics, submission and approval of all deliverables. Payments will be made via bank transfer or telegraphic transfer (TT), and a tax deduction of 8.5% will apply in accordance with Lebanese law (Articles 41 & 42) if the MOF documentation is not provided. How to apply 9. Submission Requirements Applicants should submit: Updated CV or portfolio highlighting branding, packaging, and digital design experience. Technical and financial proposal (cost per MSME or per clinic). Copy of MOF certificate and ID/registration document. Samples of branding, social media, or marketing designs developed for other clients. 10. Confidentiality All MSME brand materials, photos, and marketing assets are confidential and may not be shared or reused without written authorization from MDSF. 11. Submission Instructions Proposals must be submitted via email to [email protected] by 24 October 2025. Subject line: RFQ-MDSF25-021_Branding, Packaging, and Marketing Strategy_SALAM Project Tender Link : https://www.daleel-madani.org/calls-for-proposal