Bids Are Invited For Hiring Advertising Services Provided Through An Advertising Agency, Comprising The Set Of Activities Carried Out In An Integrated Manner That Aim To Study, Plan, Conceptualize, Design, Create, Internally Execute, Intermediate And Supervise External Execution And Distribute Advertising Actions To Stakeholders. 1.1. The Object Of This Competition Also Includes, As Complementary Activities, The Relevant Specialized Services: A) The Planning And Execution Of Research And Other Evaluation Instruments And Generation Of Knowledge About The Market, The Target Audience, The Means Of Dissemination In Which The Advertising Pieces And Actions Will Be Disseminated Or About The Results Of The Campaigns Carried Out, With The Specific Purpose Of Measuring The Strategic Development, Creation And Broadcasting And Of Enabling The Measurement Of The Results Of The Campaigns Advertising Carried Out As A Result Of The Execution Of The Contract... Continue Reading >

Advertising Services, Corresponding To: Study, Planning, Conceptualization, Conception, Creation, Internal Execution, Intermediation, Supervision Of External Execution And Distribution Of Advertising Actions In Vehicles And Other Media; Strategic Planning Of Advertising Actions, Including Traditional (Offline) And Digital (Online) Media, With The Definition Of Indicators And Metrics For Measurement, Analysis And Optimization Of Results, Whenever Applicable; Creation And Development Of Innovative Forms Of Advertising Communication, Using New Technologies (Such As Social Networks, Applications, Augmented Reality Or Artificial Intelligence); Production And Technical Execution Of Advertising Pieces, Materials And Projects, Covering Media (E.G.: Videos, Radio Spots, Printed Ads, Banners, Billboards, Television Videos, Digital Content Boosting, Frontlights, Electronic Billboards And Street Furniture) And Non-Media (E.G.: Giveaways, In-Person Activations, Slides, Posters, Folders, Pamphlets, E Tracks Printed Newsletters). Specialized Services Necessary To Execute The Objective: Planning And Execution Of Research And Other Evaluation Instruments, In Order To Generate Detailed Knowledge About The Market, The Target Audience And The Publicity Means Most Suitable For The Pieces Or Advertising Campaigns; Assess Strategic Development; Creation, Delivery And Adequacy Of Messages To Be Disseminated, Ensuring Alignment With Institutional Objectives, Enabling Monitoring, Re-Adjustment Of Strategies, Performance Measurement And Evaluation Of Results Of Advertising Campaigns, The Inclusion Of Extraneous Matters Or Matters Without Thematic Relevance To The Advertising Actions Or The Object Of The Contract Being Expressly Prohibited; Performance Monitoring And Management On Digital Platforms, Providing Analytical Reports Containing Reach, Engagement, Conversion And Return On Investment (Roi) Data, When Applicable; Development Of Creative And Personalized Solutions For..., 10/10/2025