Tenders Are Invited For Brand Development Including Flagship Content And Campaigns

Amgueddfa Cymru Wishes To Create A Framework Agreement For Provision Of The Following Services To Support Our Brand’S Ongoing Evolution And Its Impactful Application Across A Range Of Touchpoints, Including Flagship Campaigns. The Scope Of Work Potentially Includes, But Is Not Limited To: Brand Strategy -The Continued Development Of The Amgueddfa Cymru Masterbrand Strategy. -The Continued Development Of The Amgueddfa Cymru Brand Architecture Or Family, Especially As New Projects Emerge. -Developing Of Sub-Brand Strategies And Platforms As Appropriate – E.G. For A Commercial Project Or Museum Development. -Developing Brand Narrative/S For Amgueddfa Cymru And Different Elements Of Our Work. -Input To Supporting Strategies And Projects Of Work Of Relevance To The Brand. Brand Identity -The Continued Refinement Of Our Masterbrand Identity. -Accessibility Testing And Development As Digital Applications Evolve And Develop. -Developing Or Refining Future Sub-Brand Identities Or Project Branding. -The Scope Of Work Includes All Aspects Of Brand Identity Development Including Tone Of Voice And Visual Branding.