1. The Subject Of This Order Is The Comprehensive Development Of The Document Brand Strategy And Promotion Of Spas On The Polish-Lithuanian Border Together With Accompanying Elements In The Form Of A Visual Identification System And A Marketing Communication Plan. This Order Is Carried Out In A Two -Stage Methodological Structure, Ensuring Empirical Foundations For The Development Of A Strategy And Broad Social Participation In The Process Of Its Creation. The First Stage Is Aimed At Empirically Determining The Current Strength And Image Of Spas, Identification Of Development Potential, Implemented Barriers And Preferences Of Key Target Groups. Research Will Be Carried Out Using Different Research Methodologies, Ensuring Representative Representativeness And Analytical Depth. Departes Focus On The Synthesis Of Research Results And The Development Of A Comprehensive Strategy Based On Empirical Bases And Broad Social Consultations. The Setting Description Of The Subject Of The Contract Is Annex 12 To Swz.
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