Tenders Are Invited For Advertising And Marketing Services - Lead Agency For Location Marketing And Public Relations Of The Thuringian Ministry Of Economics, Agriculture And Rural Area (Tmwllr)

Advertising And Marketing Services - Lead Agency For Location Marketing And Public Relations Of The Thuringian Ministry Of Economics, Agriculture And Rural Area (Tmwllr). The Aim Of The Location Marketing Is To Advertise The Livable Aspects By Means Of The Topics Of Business, Tourism, Agriculture/Culinary And Life In Rural Areas. At The Center Of Communication Are Soft Location Factors, Which Are To Be Subsumed Under The Guiding Principle Of Thuringia- The Green Heart Of Germany In Order To Market Thuringia As An Attractive Center Of Life And Work As Well As Modern Investment, Economic And Agricultural Location: Stories About The Inventiveness Of Its People, The Innovative Strength Of The Company Resident Here And The High Quality Of Life. In The Case Of Thematic Overlaps Between Location Marketing And State Marketing, There Is A Close Coordination Between The Tsk And The Tmwllr. The Target Group Of All Communication Measures Are Entrepreneurs, Specialists And Families Who Are To Be Convinced To Consider Thuringia As Their Private And Economic Center Of Life. The Secondary Target Group Is The Thuringian Population - Specifically Graduates, Specialists Or Families. Content Marketing, Campaigns, Events And Continuous Social Media Contributions Should Show The Advantages Of The Thuringia Location. The Thematic Classification Is Always Coordinated With The State Marketing Of The Tsk. The Contractor Advises And Supervises The Tmwllr In All Matters Of A Strategic, Conceptual And Creative Integrated Communication Including Media Planning. In Accordance With The Marketing Goals Specified By The Tmwllr, The Contractor Continues Established Communication Strategies Or Further Develops Them And Derives Measures From Them. For Their Implementation, He Should Create All The Necessary Time And Cost Plans And Coordinate Their Implementation After Consent And In Ongoing Coordination By The Client. The Tasks Require A Wide Agency Profile That Makes Working Methods And Subject Expertise Particularly Necessary. This Results In The Following Requirements For The Content Of The Content, To Be Submitted To References As Well As The Provision Of Personnel: • Strategic Planning And Conception Of Advertising And Marketing Measures As Well As The Associated Advice In The Sense Of Integrated Communication, Including A Suitable, Continuous Documentation Of All Measures • Conception And Development Of Communication And Advertising Materials In Analogue And/Or Digital Media: Advertisements, Posters, Banners, Moving Image, Moving Image, Moving Image (Trailer, Spots), Podcasts, Apps; Including Creation, Implementation And Manufacture • Conception Of Communication And Advertising Materials Such As Brochures, Films, Posters, Including Creation And Implementation/Manufacture • Supporting Support For Social Media Channels Including Research, Editorial Care, Community Management, Reporting As Well As The Commissioning Of Content Creators. • Content Marketing Incl. Content Creation In The Context Of Cooperation With External Partners • Event Management: Conception Of Ein