Tenders are invited for Communications and Visibility Consultancy Closing Date: 2 Oct 2025 Type: Consultancy Who is the Danish Refugee Council? Founded in 1956, the Danish Refugee Council (DRC) is a leading international non-governmental organization with specific expertise in forced displacement. Active in 40 countries, DRC protects, advocates for, and builds sustainable futures for refugees and other displacement-affected populations. In Yemen, DRC serves as the lead agency for the Cash Consortium of Yemen (CCY), a strategic partnership established in 2020. The consortiums members include Acted, the Norwegian Refugee Council (NRC), Mercy Corps (MC), Solidarités International (SI) and the International Organization for Migration (IOM) and non-funded UN partner. The core mission of the CCY is to improve the living conditions of vulnerable, conflict-affected people in Yemen by maximizing the effectiveness of humanitarian cash assistance while simultaneously building pathways toward long-term resilience and sustainable solutions. Purpose of the Consultancy The CCY seeks to engage a highly qualified and experienced communications consultant to develop and execute a strategic communications and visibility plan. The purpose of this engagement extends beyond the production of standard visibility materials; it is to craft and disseminate a compelling, evidence-based narrative that articulates the significant impact of CCYs integrated programming in Yemen. The consultant will be responsible for developing a suite of strategic communication products that effectively target key audiences, including the public, policymakers, and institutional stakeholders within Yemen, the Middle East, the European Union and beyond. The core task is to illuminate the strategic linkage between CCYs immediate humanitarian relief efforts and its long-term development initiatives, which are cohesively funded by the European Union through the Directorate-General for European Civil Protection and Humanitarian Aid Operations (DG ECHO) and the Directorate-General for International Partnerships (DG INTPA). This narrative must be grounded in human stories, driven by programmatic data, and fully compliant with all donor communication and visibility requirements. Background To develop effective communication outputs, the consultant must possess a nuanced understanding of CCYs strategic, dual-track programming model, which operationalizes the humanitarian-development-peace nexus. This approach is designed to provide a coherent response to the multifaceted crisis in Yemen, addressing both immediate suffering and the underlying drivers of vulnerability. The communication strategy must skillfully connect these two programmatic pillars, telling a holistic story of a beneficiarys journey from crisis to recovery and demonstrating the strategic and impactful use of EU funding across the different pillars. Pillar 1: Multipurpose Cash Assistance (MPCA) Interventions The first pillar of CCYs strategy is the provision of life-saving Multipurpose Cash Assistance (MPCA), funded by DG ECHO. This intervention is a critical first-line response for socio-economically vulnerable and conflict-affected households across Yemen. The primary objective of the MPCA program is to provide timely, predictable, and dignified cash transfers that empower households to meet their self-prioritized basic needs, such as food, medicine, clean water, and shelter. The strategic significance of MPCA is foundational to the nexus approach. By providing households with the purchasing power to meet essential needs, the program reduces their reliance on negative coping strategies, such as child labour, selling off productive assets, or reducing meal consumption. Evidence from CCYs monitoring shows that MPCA significantly improves food consumption scores and helps stabilize precarious household economies. This stabilization provides the necessary precondition for the supported families to look beyond daily survival and engage meaningfully in longer-term recovery and resilience-building activities. Pillar 2: Longer-Term Recovery and Resilience-Building Interventions Building upon the stability established by the MPCA program, the second pillar of CCYs strategy is the DG INTPA-funded "Achieving Meaningful And Lasting Solutions for Internally Displaced Persons (AMAL)" project. The AMAL project represents the next step on the resilience pathway, designed to transition households from aid dependency towards sustainable self-reliance. Its objective is to improve food security and build climate-adapted livelihood capacities for Internally Displaced Persons (IDPs). The AMAL project provides a comprehensive package of support tailored to local market needs, including training in climate-smart agriculture, natural resource management, animal husbandry, vocational skills development, and business management. Participants also receive financial support, such as conditional cash grants, to start or expand small businesses. The project is strategically designed to operate in geographic areas where CCY also implements MPCA, creating direct referral pathways and ensuring programmatic synergy. The AMAL project is the mechanism through which CCY helps individuals and households build the skills, assets, and confidence needed for long-term economic independence. Objective of the Consultancy The overarching goal of this consultancy is to translate CCYs programmatic impact into a powerful and coherent communications strategy. The specific objectives are: To develop and disseminate high-quality communication products that build a compelling narrative around CCYs nexus model, effectively demonstrating the beneficiary journey from humanitarian relief to sustainable development and resilience. To produce content that strategically highlights the age, gender, and inclusion empowering elements of all CCY activities, focusing on the agency, dignity, and enhanced economic and social participation of women, youth, persons with disabilities, and other marginalized groups. To raise awareness and foster support among European and international audiences for the humanitarian response in Yemen by showcasing the effectiveness, accountability, and life-changing impact of EU-funded interventions. To ensure all communication outputs provide clear, compliant, and high-impact visibility for the European Union as a key partner, adhering strictly to all relevant communication and visibility guidelines and contractual obligations. Scope of Work and Methodology The consultant will be required to develop and disseminate a suite of integrated communication products. The methodology for each output must be strategically grounded, evidence-based, centered on human dignity, and participatory. All outputs must strategically highlight the age, gender, and inclusion empowering elements of CCYs activities, the nexus between the CCY program pillars and adhere to the specified donor guidelines. 1 Media Engagement: High-Impact Press Releases Task: Produce and secure publication of at least two high-impact press releases via major international and regional media outlets. Strategic Element: The press releases must transcend simple activity announcements to function as data-driven pieces. The methodology will involve synthesizing quantitative data from CCYs monitoring systems with interviews from the field. This will position CCY and the EU as effective and accountable leaders in humanitarian response and resilience-building. The press releases will be built around compelling quotes and case studies from the field. DG ECHO Guideline Reference: All press releases must be developed in coordination with the DG ECHO communications team for review and approval prior to dissemination. They must use the correct funding statement - Funded by the European Union - and include the official disclaimer where appropriate, ensuring full compliance with media outreach protocols. 2 Audiovisual Storytelling: Emotionally Resonant Videos Task: Produce and disseminate six videos: five short, emotionally resonant human-interest videos (maximum 120 seconds each) optimized for social media, and one longer-form documentary (5 - 7 minutes) for donor events, high-level meetings, and advocacy purposes. The videos will be in Arabic with subtitles translated into English. Strategic Element: The videos will employ powerful, character-driven storytelling to build an emotional connection between European audiences and the human impact of EU funding. The methodology will prioritize authentic, dignified portrayals that inspire empathy and support, consciously avoiding narratives of victimhood. The short videos will spotlight diverse individuals showcasing their agency and empowerment. The documentary will trace the complete journey of one or two families, vividly illustrating their transition from receiving emergency MPCA to achieving sustainable livelihoods through the AMAL project, thereby demonstrating the nexus in action. DG ECHO Guideline Reference: Videos must display the EU emblem with the accompanying text "Funded by the European Union" at the end. The consultant must secure written, informed consent from all subjects, with special protocols for minors, and ensure that no AI-generated imagery is used to create a "fake reality." The consultant must produce a draft video script for review before filming the final video. In addition to the final video, the consultant will produce versions for Facebook, X, and Instagram, and short flash video excerpts. Music used in the video should be royalty free. The EU retains a royalty-free, non-exclusive, and irrevocable license to use all produced material. 3 Human Interest Stories: Resilience in Action Task: Develop and publish at least 10 high-quality, long-form human-interest stories, accompanied by professional captioned photographs. Strategic Element Tender Link : https://reliefweb.int/job/4176557/communications-and-visibility-consultancy
