Tenders are invited for Communications and Visibility Consultancy Closing Date: 2 Oct 2025 Type: Consultancy Themes: Mine Action/Protection and Human Rights About the YDR Consortium The Yemen Displacement Response (YDR) Consortium is a partnership created in 2019 to provide a coordinated and effective multi-sectoral humanitarian response to the needs of displacement-affected populations across Yemen. The Danish Refugee Council (DRC) serves as the lead agency for the YDR Consortium, which also includes the Norwegian Refugee Council (NRC) and Acted as key implementing partners, and the International Organization for Migration (IOM) is a non-funded EU partner. The core mission of the YDR Consortium is to improve the living conditions and support durable solutions for the most vulnerable internally displaced persons (IDPs) and host community members in Yemen. The Consortium currently operates across 10 governorates Abyan, Aden, Al Dhalee, Amran, Hajjah, Hudaydah, Lahj, Marib, Sanaa, and Taiz with integrated assistance in the key thematic areas of Camp Coordination and Camp Management (CCCM), Shelter/NFIs, Water, Sanitation and Hygiene (WASH), Protection, Disaster Preparedness and Emergency Response. The YDR Consortiums work is made possible through the generous support of the European Union, specifically DG ECHO. All activities are implemented in close coordination with relevant humanitarian stakeholders and strict adherence to donor requirements to ensure the highest standards of accountability and impact. Purpose of the Consultancy The YDR Consortium seeks to engage a highly qualified and experienced communications consultancy company based in Yemen or with operational presence in Yemen to develop and produce a range of strategic communications and visibility products. The primary purpose of this engagement is to create and disseminate a compelling, evidence-based narrative that articulates the significant impact of the YDR Consortiums integrated, multi-sectoral programming in Yemen. The selected consultancy will be responsible for producing a suite of strategic communication products that effectively target key audiences, including the public, policymakers, and institutional stakeholders within Yemen, the Middle East, the European Union, and beyond. The core task is to illuminate the positive impact of the YDR Consortiums program on the lives of displacement-affected populations, grounded in human stories, driven by programmatic data, and fully compliant with all donor communication and visibility requirements. Objective of the Consultancy The YDR Consortium seeks to engage a legally registered communications and media company based in Yemen to produce highquality communication products that: Showcase the impact of YDRs multisectoral programme on displacementaffected communities and host populations. Raise awareness among Yemeni, European and international audiences of the humanitarian situation in Yemen and YDR Consortiums response. Comply fully with DG ECHO/EU visibility requirements (use of EU emblem, funding statement, preclearance of press releases, consent and copyright, etc.) and safeguard the dignity, safety and privacy of beneficiaries. Provide content for donor reporting and advocacy, evidencing how EU funding supports durable solutions and improves lives across sectors. Scope of Work/Key Deliverables The selected consultant will be responsible for the production and delivery of the following communication products. The methodology for each output must be strategically grounded, evidence-based, centered on human dignity, and participatory. All outputs must strategically highlight the age, gender, and inclusion empowering elements of the YDR Consortiums activities and adhere to the specified donor guidelines. All communication products should be discussed and agreed with the YDR Consortium Management Unit and DG ECHO Communications team prior to production and dissemination, 1. Short Videos Task: Produce three (3) short videos(approx. 90-120 seconds each) that highlight the impact of the YDR Consortiums programme on the lives of target beneficiaries and communities. The videos should be emotionally resonant, character-driven, and optimized for social media platforms. Content: The videos must feature authentic human-interest stories, showcasing the challenges faced by displaced populations and the positive changes brought about by the YDR Consortiums interventions. The content should be a mix of interviews, b-roll footage of project activities, and clear, concise text overlays. All videos must be produced in high-definition (HD) quality, with professional sound and editing. Timeline: One video to be delivered in each of December 2025, March 2026 and May 2026. DG ECHO Guideline Reference: Videos must display the EU emblem with the accompanying text "Funded by the European Union" at the end. The consultant must secure written, informed consent from all subjects, with special protocols for minors, and ensure that no AI-generated imagery is used to create a "fake reality." The consultant must produce a draft video script for review before filming the final video. In addition to the final video, the consultant will produce versions for Facebook, X, and Instagram, and short flash video excerpts. The video subtitles are to be translated into English. Music used in the video should be royalty free. The EU retains a royalty-free, non-exclusive, and irrevocable license to use all produced material. 2. Project Brochure Task: Design and produce one (1) high-quality project brochure that provides a comprehensive overview of the YDR Consortiums work and impact. The brochure will be bilingual, with separate final versions in Arabic and English for different audiences. The brochure, ideally between 10 to 20 pages, should be visually appealing and easy to read, suitable for both online and print distribution. Content: The brochure must contain a mix of serial images, human-interest stories from beneficiaries, key project data and achievements, and a clear articulation of the projects objectives and multi-sectoral approach. It must prominently feature the European Unions branding and highlight the EUs contribution to the humanitarian response in Yemen. It should also include the YDR branding. Timeline: The final brochure to be delivered by May 2026. DG ECHO Guideline Reference: All materials must strictly adhere to EU visual identity standards, prominently featuring the EU emblem and the correct funding statement without modification. The branding must be consistent, professional, and receive prior axpproval. 3 Infographics and Visual Branding: Data-Driven Visuals Task: Design and distribute at least four (4) branded digital materials, including two factsheets and two communication products containing infographics. The branded digital materials will be bilingual, with separate final versions in Arabic and English for different audiences. The factsheets will ideally be 2 to 4 pages in length. Content: These materials will translate complex program data and processes into clear, compelling, and shareable visual formats suitable for policymakers, partners, and the public. They will serve as key tools for advocacy, reporting, and public outreach, demonstrating the scale, efficiency, and impact of the interventions in an accessible manner. The branded materials will visually represent the programs age, gender and inclusion through disaggregated data. Timeline: All four branded materials are to be completed, two in December 2025 and two in May 2026. DG ECHO Guideline Reference: All materials must strictly adhere to EU visual identity standards, prominently featuring the EU emblem and the correct funding statement without modification. The branding must be consistent, professional, and receive prior approval. 4. Online Event Task: In close collaboration with the YDR Consortium Management Unit, YDR Consortium partners and ECHO Communications Team, conceptualize, plan, and support the technical execution of one (1) online event/broadcast. The event will aim to share information and raise awareness about the humanitarian situation in Yemen and highlight the work and impact of the YDR Consortium. Content: The consultancy will be responsible for the technical aspects of the online event, including the platform, streaming, invitation management for participants, social media promotion of the online event, and production of any pre-recorded video content. The content of the event will be developed in partnership with the YDR Consortium and will feature speakers from the Consortium, partners, and potentially beneficiaries. The event must be designed to engage a wide audience, including EU audiences, international media, and donors. Before implementation, the service provider must submit a detailed plan. The plan will specify the event date and time, the content to be shared, speakers, and the approach for managing audience questions, if any. Timeline: The date of the event is to be determined (TBD) in coordination with the YDR Consortium and the ECHO Communications Team. Required Qualifications & Experience for the Consultancy Firm The YDR Consortium is seeking a legally registered communications and media production company with a proven track record of working in Yemen. The ideal candidate will possess the following qualifications and experience: Legal Registration: The company must be legally registered and have the right to operate in Yemen. Experience: A minimum of three (3) years of professional experience in producing high-quality communications and visibility materials for international organizations, NGOs, or UN agencies. Experience organizing any public events related to the humanitarian situation in Yemen for EU audiences will be an added advantage. Portfolio: A strong portfolio of previous work that demonstrates expertise in v Tender Link : https://reliefweb.int/job/4176559/drcrfp17092025ydrsah-ydr-communications-and-visibility-consultancy
